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International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST 2019)

Event starts on 2019.11.21 for 1 days in Bandung

http://icobest.unikom.ac.id | https://ifory.id/conf-abstract/VTZknNfhy

Page 1 (data 1 to 30 of 133) | Displayed ini 30 data/page

A Design of Computer Adaptive Test (CAT) Based on Holistic Problem Solving Methodology
Nono Suwarno (a*)

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Corresponding Author
Nono Suwarno

Institutions
a) Master of Information Systems, Faculty of Post Graduate, Universitas Komputer Indonesia
Jl. Dipati Ukur No. 112-116, 40132, Bandung, Jawa Barat, Indonesia
*nono.suwarno[at]email.unikom.ac.id

Abstract
Computerized Adaptive Test (CAT) is one of the computer based test, that choose test items according to participants ability. To quickly measure participant ability in practical case, holistic problem can be used. Computerized Adaptive Test use item selection method to determine which test item will be used for the test. A test item contains problems that must solved by the participant. Holistic Problem Solving Methodology can be used to ajust the item selection method in Computer adaptive Test to create holistic problem in the test items in order to chalange the paticipant ability. Steps taken by participants can be measured so the result can show the participant ability profile about the test topic. Test time be more efficient because every aspect in the test topic have been summarized into a holistic problem.

Keywords
Computerized Adaptive Test, holistic problem, item selection method, Holistic Problem Solving Methodology

Topic
Digital Humanities

Link: https://ifory.id/abstract/kyLvgchewaKU


A DISCOURSE ANALYSIS OF INTERPERSONAL METAFUNCTION IN DONALD TRUMPS SPEECH RECOGNIZING JERUSALEM AS CAPITAL OF ISRAEL
Muhammad Rayhan Bustam

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Corresponding Author
Muhammad Rayhan Bustam

Institutions
Program Studi Sastra Inggris, Universitas Komputer Indonesia

Abstract
This study examines the discourse strategies used by Donald Trump in his speech recognizing Jerusalem as Israel-s capital. In implementing the analysis, the study employs Systemic Functional Grammar (SFG) theoretical framework, specifically interpersonal metafunction elements, to analyze all uses of language in expressing social and personal relations in the speech. Interpersonal metafunction is commonly realized by mood and modality analysis. In Mood analysis, it can be revealed the role of the speaker wanted to be in the speech situation, and also the role the speaker wanted to assign to the hearer. Furthermore, in Modality analysis, it can be revealed not only how the speaker views and thinks to the problem of the speech topic, but also the power relationship and the formality scale between the speaker and the hearer. The results show that the design of the Donald Trump-s speech reflects his political intention. It is all shown not only by its interpersonal metafunction discourse strategies he uses but also by its interpersonal meaning he creates in his speech. This is quite understandable since Trump tries to persuade the world that what he did in in his speech is a correct decision, and it does not threaten the world peace.

Keywords
Discourse Analysis; Interpersonal Metafunction; Trump-s Speech

Topic
Digital Humanities

Link: https://ifory.id/abstract/MCN6fAuZGXEy


A DYNAMIC STRATEGICAL PLAN TO STRENGHTEN FOOD SECURITY
Arjuna Rizaldi

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Corresponding Author
Arjuna Rizaldi

Institutions
Universitas Komputer Indonesia

Abstract
The aim of this study was to build a strategical planning to improve the agricultural sector in Subang Regency, West Java Province especially in accordance to central government-s establishment of Subang as one of Indonesian national granary to strengthen Indonesian food security. The Location Quotient (LQ) method is used to determine the leading sector combined with the vision and mission of Subang Regency. The secondary data obtained from the Indonesian Central Bureau of Statistic was used supported by various previous researches as well as government regulations. The result of the study shows that agricultural sector was the leading sector in Subang Regency with the highest LQ value. Therefore, to develop agricultural sector, Subang Regency needs to form several strategical planning supported by both private and government sectors. The development plan was built into a model and is expected to become a useful input for local government to develop its agricultural sector.

Keywords
Agriculture, Economic Development, Subang Regency, National Granary

Topic
Management

Link: https://ifory.id/abstract/BNteqmbUva2H


A Tracer Study of Japanese Department Graduates in West Java
Soni Mulyawan Setiana, Rusman, Mohammad Ali

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Corresponding Author
Soni Mulyawan Setiana

Institutions
Universitas Komputer Indonesia

Abstract
This study was aimed to describe the profile of Japanese Department Graduates in West Java which includes waiting period to get the first job, type of job, type of company where alumni work, Japanese Language Proficiency Test (JLPT) owned by graduates, and feedback given by alumni to the Japanese Department. This study used a descriptive evaluative method with a survey approach. Respondents in this study were graduates of the Japanese department and the head of the Japanese department from four private universities in Bandung, including Universitas Kristen Maranatha, Universitas Komputer Indonesia, Universitas Nasional Pasim, and STBA Yapari ABA. The results of this study are expected to be able to obtain comprehensive information about the profile of Japanese department graduates and feedback from alumni to improve the quality of graduates of the Japanese Department.

Keywords
Tracer Study, Japanese Department, Graduates

Topic
Digital Humanities

Link: https://ifory.id/abstract/kLMHDyfjm7zv


ADMISSION OF VALUE ADDITION TAX (VAT) AFFECTED BY THE AMOUNT OF TAXABLE EMPLOYERS AND TAX REFUNDS STUDY IN INDONESIA
Lilis Puspitawati1 and Wiko Ramdhani Hartono2

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Corresponding Author
lilis puspitawati

Institutions
UNIKOM

Abstract
Tax is one of the sources of state income that is used to finance expenditures in a country, therefore tax revenue is the dominant factor in sustaining national development in a country. The problem that occurred at this time that there was a condition of an increase in the number of taxable entrepreneurs but the VAT receipt had decreased during the period of 2014 to 2016. Based on the problem the purpose of this study was to determine the factors that affected VAT receipts in Bandung-Indonesia. The method used is descriptive and verification analysis, data analysis used multiple regression. The sampling technique in this study was a saturated sample method. The population in this study is 60 monthly report data from 2012 to 2016. The results of this study prove that simultaneously the number of taxable employers and VAT refunds has a significant effect on VAT receipts. In addition, this study shows, partially the number of taxable employers significantly influences VAT receipts and VAT refunds significantly influence the receipt of VAT. Finally we can conclude that the increase in VAT revenues depends on the number of Taxable Employers and VAT refunds

Keywords
Value Additon Tax (VAT), VAT Refunds, and Taxable Employers

Topic
Accounting

Link: https://ifory.id/abstract/BrLYEPMmQWFN


American Foreign Policy in cyberspace
Dewi Triwahyuni

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Corresponding Author
Dewi Triwahyuni Triwahyuni

Institutions
Universitas Komputer Indonesia

Abstract
In the United States, cyberspace is a world that is very important in all sectors of peoples lives. The virtual world provides information distribution and is a vital communication medium, both for the government, trade, academia and private sectors. The virtual world in the United States supports hundreds of trillions of very important transactions, such as electricity grid services, sanitation, health services, law enforcement, and emergency calls. For the US government, information technology is very important for almost everything, such as communication and sharing information in daily work, research and development, collaboration with educational institutions and the private sector, command and control in the military, intelligence work, and logistical, managerial work , and administrative government. Second, for the United States military, they are very dependent on global networks. The United States military global cyber network consists of 15,000 local networks and 7 million computers connected by more than 100,000 telecommunications circuits throughout the world. Meanwhile, the spread of the use of information technology and computer networks which later became the center of US strategy also caused its own problems. Dependence on cyberspace results in exploitation of the fragility of the United States. This has the potential to provide an opportunity for opponents to obtain important knowledge such as plans, capabilities, and military operations of the United States. In certain cases, opponents can even disrupt communication and disrupt the civil and economic infrastructure of the community. This study aims to comprehensively understand the importance of cyberspace in US foreign policy. By using qualitative methods researchers will analyze in depth the virtual world priorities for the United States, especially in its foreign policy.

Keywords
foreign policy, united states, cyberspace

Topic
International Relation

Link: https://ifory.id/abstract/MzH8qN4an2kF


Analysis Kansei Using Analytical Hierarchy Process
Chandra Nuur Huda

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Corresponding Author
Chandra Nuur Huda

Institutions
Magister Sistem Informasi, Universitas Komputer Indonesia

Abstract
In determining a choice that is not based on specifications it is therefore important to know aspects of feelings in a product. Kansei is a technology that translates feelings into product design. The application of Kansei in the development of decision support systems can help facilitate decision making based on feelings. Decision support system development certainly involves a decision support system method. One method that is often applied in decision support systems is the Analytical Hierarchy Process (AHP), as many decision support systems have been applied in the industrial world basically referring to the evaluation of a number of criteria, To evaluate a number of existing criteria used the AHP method that is able to approach the assessment of qualitative and quantitative criteria. AHP method is the right solution for the case of product selection based on feelings that have the same specifications.

Keywords
Decision Support System, Kansei, AHP

Topic
Accounting

Link: https://ifory.id/abstract/pR8fKJv6awEG


ANALYSIS OF ENTREPRENEURIAL MARKETING CANVAS (EMC) ON SMALL BUSINESS
Danica Elma Edwina and Rahma Wahdiniwaty

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Corresponding Author
DANICA ELMA EDWINA

Institutions
Magister Management, Faculty of Post Graduate, Universitas Komputer Indonesia

Abstract
This research aimed to analyze entrepreneurship and marketing model adopted from the newest model of Entrepreneurial Marketing Canvas (EMC). This marketing model was combination of marketing strategy, financial strategy and organization. The subject of this research is one of moslem fashion industries in Bandung, West Java, El-Zatta. This research used qualitative method and literature study. The result was expected to analyze the small business, El-Zatta, and know the current situation of the business including entrepreneurship, marketing and organization aspect. Morover, the analysis of the EMC was based on internal and external analysis (SWOT analysis). Then, The EMC would contribute more effective management to anticipate unpredictable Era and become inside-out market orientation to develop El-Zatta-s specipic competency based on entrepreneurship to serve the future demands. Thus, El-Zatta would focus on innovation and ideas developement that related to market changes.

Keywords
Entrepreneurial Marketing Canvas (EMC), SWOT Analysis, small business

Topic
Management

Link: https://ifory.id/abstract/paqkeNP3EDLB


ANALYSIS OF INVESTMENT AND CREATIVE INDUSTRIESS VALUE IN DESIGN SECTOR IN INDONESIA
Arianis Chan, Mohammad Benny Alexandri, Mohamad Donie Aulia

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Corresponding Author
mohamad donie aulia

Institutions
Universitas Padjadjaran, UNIKOM

Abstract
The creative industries sector in some countries contributes to the amount of gross domestic product (GDP) and gives positive results on national development. In the interior design subsector, the creator visualizes an idea and a creation to be manifested in a real, unique, and different form. This can be an attraction for everyone who wants to see it. Fabelio is a company engaged in the field of interior design and the provision of room furniture. Fabelio is a concept: that every family deserves happiness and heaven at home. With the philosophy of 100% Indonesia, easy at your fingertips, transparent price and better quality, more affordable price. The purpose of this study are (1) How to analyze the state of the creative industry especially in the interior design subsector and (2) How Fabelio can run its business (3). What assistance the government provides in developing the creative industry sector interior design. Methodologhy used is SWOT Analysis, Comparison and Value Chain Management. The result of the research is we can make a strategic plan by Fabelio by optimizing the overall resources owned by the company to provide the best service to the consumers.

Keywords
Creative Industry, Interior Design, SWOT Analysis, Comparative Analysis, Value Chain Analysis

Topic
Management

Link: https://ifory.id/abstract/hPUfY6x2Ap7M


ANALYSIS OF THE ABILITY OF PAYING TAXES OF PERSONAL PERSONS THAT ARE AFFECTED BY TAX-MANDATORY AWARENESS
Wati Aris Astuti1* and Adnesha Mutia2

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Corresponding Author
Wati Aris Astuti

Institutions
Universitas Komputer Indonesia

Abstract
Willingness to pay tax can be interpreted as a value that is willing to be contributed by someone (determined by regulation) that is used to finance the general expenditure of the country by not receiving reciprocal services directly. The willingness of taxpayers to pay taxes is important in tax collection. However, in reality the public does not like paying taxes due to the public never knowing the concrete form of compensation for the money spent to pay taxes. So without a willingness in the taxpayer to be willing to pay taxes, the effort to maximize income in the tax sector cannot be achieved perfectly. Awareness of being a taxpayer and awareness of paying taxes to fulfill all of his obligations need to be fostered to taxpayers in living in a society, thus, the wheels of government will take place smoothly in the interests of the taxpayer itself and the smooth running of the government will also achieve the overall ideals of the people / inhabitants living in a just and prosperous state within the scope of Pancasila and the 1945 Constitution.

Keywords
taxpayers

Topic
Accounting

Link: https://ifory.id/abstract/gXCuprPZWkvF


ANALYSIS THE CAUSES OF PROBLEMED HOME LOAN (KPR) AND ALTERNATIVE SOLUTIONS FOR DEVELOPMENT NATIONAL BANKING PERFORMANCE
Deasy Soeikromo, Sarah Roeroe, Nike Kelly Rumokoy

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Corresponding Author
Deasy Soeikromo

Institutions
Sam Ratulangi University

Abstract
The purpose of this study was to comprehend the meaning of factors causing problematic KPR and alternative solutions for the development of national banking performance. The study used sociolegal (socio juridical) method. The results showed that the cause of problem loans was due to default of debtors for several reasons. The application of the principle of prudence and the principle of getting to know customers is one of the key factors in the success of credit management and improving the performance of Home Loans in national banks.

Keywords
home loans, agreements, banks, debtors

Topic
Law

Link: https://ifory.id/abstract/4d7z3y6eUZGX


APPLICATION OF GREEN MARKETING TO OUTDOOR PRODUCT COMPANY IN BANDUNG CITY
Rio andika (a*) , Dr. herman s. soegoto, MBA. (b)

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Corresponding Author
Rio Andika

Institutions
Magister Management, Universitas Komputer Indonesia

Abstract
Since few las decades awareness of world society for the importance of environment growing mounts, this improvement is triggered by existence of big issue the happening of sinister environment disaster, not only health, nevertheless even come up with human viability and clan. Existence of consumer awareness of its rights to get competent product, safe and environmentally friendly product (environment friendly) that gain strength, then company applies environment issues as one of marketing strategy or that already we know as green marketing This research aims to the results of the application of green marketing to outdoor company that are used as potential marketing business strategies. The subject of this research is company of outdoor product in Bandung city, West Java. This research used qualitative method and literary study would be used to enrich the information about the green marketing and a product survey was conducted on several outdoor company whether the implementation of green marketing has been carried out in their products. The result is that the application of green marketing to products is expected to increase product selling prices and product competitive and Company that implement green marketing as their marketing strategy, are considered easier in building a positive image because the company claims that they are a company that is environmentally friendly.

Keywords
Green Marketing, product, outdoor company, marketing strategy, environmentally friendly

Topic
Management

Link: https://ifory.id/abstract/9fAxYFkmjzZQ


APPLICATION OF MANAGEMENT INFORMATION SYSTEMS AND ENTREPRENEURSHIP ON BUSINESS INNOVATION WITH ITS IMPACT ON EUNTREPRENEUR PERFORMANCE UMKM OF KAB BANDUNG
NENG SUSI SS (A*), DEDEN A WAHAB (B*)

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Corresponding Author
NENG SUSI SUSILAWATI SUGIANA

Institutions
UNIVERSITAS KOMPUTER INDONESIA
Jl. Dipati Ukur No 112 - 116 Bandung

Faculty Magister of Management

Abstract
Population economic turnover can not be separated from a business activity. The superiority of business people who are always pursued by the tight development of the world of information must follow in the footsteps of developments. Kabupaten Bandung is an area in West Java, which has business potential, but it is phenomenal where business people who cant stand competition. Limited knowledge of information technology that can basically support its business. In this study using descriptive and verification research, said Sugiyono (2011: 29) method to describe and analyze the results of research but not enough to be a broader conclusion. For this study, it was concluded that the application of management information systems, entrepreneurial , business innovation had an effect to performance of UMKM entrepreneur in West Bandung . That concluded that the application of management information systems, entrepreneurial, business innovation had an effect on the performance of UMKM euntrepreneurs in west Bandung.

Keywords
Information System, Entrepreneurship, Business Innovation, Performance.

Topic
Entrepreneurship

Link: https://ifory.id/abstract/J9y4xGXtdBqK


ASEAN WAY : IMPLEMENTATION OF THE NON- INTERFERENCE PRINCIPLES IN MYANMAR
Andrias Darmayadi

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Corresponding Author
Andrias Darmayadi

Institutions
Universitas Komputer Indonesia

Abstract
The purpose of this paper is to analyze the effectiveness and function of the Asean Way as a universal norm and principles held firmly by the 10 ASEAN member countries, especially those related to the Non-Interference Principle which is currently becoming a dilemma in solving problems in Myanmar. The method used in this study is a qualitative descriptive analysis method, which is a comprehensive method with the aim of finding comprehensive data on the functions of Asean Way as Norm of ASEAN. Asean Way, especially the principle of Non-interference which should be the best way to resolve all problems for Asean member countries, is now considered to be one of the weak points which later becomes a dilemma with ASEAN member countries, so that in its development the principle cannot provide concrete solutions in overcoming various problems that occur in ASEAN. This has been seen in recent years, particularly the role of ASEAN through its non-interference principle in Myanmar which shows ASEANs lack of credibility in resolving resolutions that have not been resolved resolved as in resolving human rights violations especially related to Rohing ethnicity in Myanmar

Keywords
ASEAN, Myanmar, Non-Interference Principles, Asean Way

Topic
International Relation

Link: https://ifory.id/abstract/g2wHrKvN8JCa


Assessment of Lecturer Satisfaction, Working Quality and Productivity toward Learning Management System
Senny Luckyardi, Deden Abdul Wahab Syaroni

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Corresponding Author
Senny Luckyardi

Institutions
Universitas Komputer Indonesia

Abstract
The research is purposed to assess the lecturer satisfaction, working quality and productivity toward Learning Management System (LMS) and to what extent LMS effective in the point of view of lecturers. The study case was conducted in a Private University in Bandung. This research used quantitative method by performing study case in a private university in Bandung. Path Analysis and T test and F test was used to analyze the questionnaire data. The respondents were 185 lecturers and requested to fill the questionnaire. Interviews to entrepreneurship lecturers was also performed to support data analysis. The result of study noted that LMS influence job satisfaction through work productivity and work quality improvement. It is showed by significant value of all measured variables the working quality, productivity and satisfaction of lecturers. The positive correlation between all variables and significance influence explained that the lecturers viewed LMS as an effective tool in learning and teaching process. Since LMS make the easier procedure of assignment submission, scoring process and communication between lecturers and students, it was assessed as an effective tool. The research provide recommendation to develop LMS and shifting from the conventional system as one way to answer the challenge of digital environment.

Keywords
Keywords— Satisfaction, Working Quality, Productivity, Learning Management System, Lecturer, University

Topic
Management

Link: https://ifory.id/abstract/mbtaFABvxJen


Attracting Consumer Interests from the Effect of Display of Hotel Booking Sites and Airline Tickets in Indonesia
Dedi S Soegoto, Supriatna, Raiswati Untsa Mega

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Corresponding Author
Dedi Sulistoyo Soegoto

Institutions
Department Ilmu Sosial dan Ilmu Politik, Department Teknik dan Ilmu Komputer, Departement Sastra Inggris

Abstract
The purpose of this study is to attract the interest of domestic and foreign tourism consumers in the ease, speed and accuracy of hotel bookings, airplane tickets and more. The method in this writing uses descriptive methods. The results of this study indicate that the influence of a dynamic website appearance makes it easier for tourists to book hotel and flight tickets. To simplify hotel and flight ticket bookings. The conclusions obtained from this study that dynamic website display can facilitate tourists in booking hotel and flight tickets and implemented through an attractive website display includes the design of the interface design produced.

Keywords
tourism, consumers, website

Topic
Entrepreneurship

Link: https://ifory.id/abstract/MZKN7UXCBHta


Behaviour Finance Impact to Determinant Dividend Policy at Indonesian Company
Linna Ismawati

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Corresponding Author
Linna Ismawati

Institutions
Universitas Komputer Indonesia

Abstract
This research aims to find evidence on Impact behaviour finance to determinant dividend policy The method used in this research is the Qualitative Research Method using Explorative Survey.The Qualitative research method using Nvivo software 10.0 version. The research-s unit as all companies listed at Indonesian Stock Exchange who pays dividend during period of 2010-2017 The research finding shows that: Determinants of dividend policy consists of firm growth, profitability, and institutional ownership, while sales growth has no impact on dividend policy. The findings qualitative research show that there are variable of financial behaviour of corporate managers as determinants of dividend policy. Keywords: Behaviour Finance, Dividend-s Policy

Keywords
Behaviour Finance

Topic
Management

Link: https://ifory.id/abstract/Ucqa2Lmj4VTt


Brand equity analysis study of International Women University and the implementation strategy to the Social Media Communication.
Umi Narimawati, Amanda Bunga Gracia

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Corresponding Author
Umi Narimawati

Institutions
Universitas Komputer Indonesia, International Women University

Abstract
The availability of selections on higher education institutions in Bandung has created a rigid competitiveness in its market. Offering a suitable academic curriculum and facilities becomes inadequate. International Women University (IWU) is the first university in Indonesia that focuses on women empowerment while offering international program as its brand value. Even though it is categorized as new, IWU has a strong brand image on women and internationality. The analysis of IWU-s brand equity was done by qualitative (in-depth interview) and a quantitative method applied in order to observe the basic information regarding the type of social media they use the most, the time consumption, as well as their attitude towards celebrity endorser (3 sets of question regarding digital media consumption). 3 different group of stakeholders such as potential students (high school students), parents, alumni, are chosen as the respondents with total number of 30 people. 3 (three) different group of respondents have similarity in perceiving IWU to be distinctive and unique. While the 3 (three) of them also recognize the international program offered by IWU. Moreover, potential students and parents think that IWU is an institution that accept “women only” perceiving from the name given. While alumni think IWU as credible. And lastly, the 3 groups would likely recommend IWU to their friends, relatives, families, etc. The usage of digital media is summarized as 5-8 hours per day for both potential students and alumni, with Instagram as the social media used the most. Meanwhile, parents use internet on average of 1-3 hours on their daily basis, with Facebook as the social media they consume the most. 3 groups think that endorsers play important role in representing products.

Keywords
Branding, Integrated Marketing Communication, Digital and Social Media Communications

Topic
Communication Science

Link: https://ifory.id/abstract/ePAbpNZt3Gqj


Brand Personality Higher Education Using Rasch Model Approach
Arianis Chan (a*), Tetty Herawaty (b), Dadan Suryadipura (c), Asep Miftahuddin (d)

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Corresponding Author
asep miftahuddin

Institutions
a) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
*arianis.chan[at]unpad.ac.id
b) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
tetty[at]unpad.ac.id
c) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
suryadipura[at]unpad.ac.id
d) Faculty of Social and Political Science (FISIP), Universitas Padjadjaran
Jln. Raya Bandung Sumedang KM 21, Jatinangor 45363 Bandung, Indonesia
asep17012[at]mail.unpad.ac.id

Abstract
The study presented in this paper analyzes Brand Personality Higher Education. Focusing on higher education in Indonesia, namely Universitas Padjadjaran, this study aims to examine the factors that affect the Brand Personality Higher Education. The empirical application is performed on the basis of a sample of 234 respondents of UNPAD students, analyzed by using Rasch Model. The findings show that student response to the Conscientiousness is high, Appeal factor with high response, and Prestige factor get low expectations from UNPAD students.

Keywords
Brand Personality; Higher Education; Rasch Model; University Branding, Conscientiousness

Topic
Entrepreneurship

Link: https://ifory.id/abstract/b7akzKwVyZJW


Building Brand Awareness Through Film Narrative
Irwan Tarmawan

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Corresponding Author
Irwan Tarmawan

Institutions
Universitas Komputer Indonesia

Abstract
The film becomes one of the commodities to build brand awareness through product placement in the film that combines product messages with storytelling in narrative films that provide the message value naturally from scenes in the film. The relationship between product placement and storytelling in narrative films is an interesting part to study. Qualitative research through a naturalistic-interpretative paradigm approach with pragmatic content analysis methods to construct reality, uncover meaning through processes, events, and the authenticity of product entities in relation to storytelling and brand sharpening through film. The purpose of this research is to understand the concept of building brand awareness by placing products in the narration of film. The results showed that the product placement in the film was very important and had a strong impact on brand awareness by utilizing functional storytelling, links, and references in film narratives. The product used as the main property of each scene in a functional event will often appear and be visually apparent. Building brand awareness through product placement in films must pay attention to genre, storytelling and target audience films

Keywords
Brand Awareness, product placement, narrative film

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/8xEWwFvKcMpf


Business Opportunities Of Laboratory Management Training In Improvement of Laboratory Personnel Skill
Novy Lousiane, Deden Abdul Wahab Sahroni

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Corresponding Author
Novy Lousiane

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to Analyze business opportunity of laboratory management training and analyze the potential of laboratory management training services. The subject of this study are personels who will work in laboratory industry in Bandung. This research methode used strength, weakness, opportunity, and threats (SWOT) Analysis to formulate management strategic of laboratory management training. Data collection is done through interviews, observation and literature review. The result shown management laboratory training is very potential to be business opportunity in order to improve the quality of laboratory personnel skill. The appropriate management strategy are conducting evaluation of laboratory management training, grouping laboratory management training based on laboratory functions, and conducting collaborative management training with professional experts.

Keywords
Laboratory management, SWOT, laboratory personel skill

Topic
Management

Link: https://ifory.id/abstract/k2n6EpycFLtx


Business Strategy Of Fishermans Equipment in Wakatobi District
La Hasimu (a*) Dedi Sulistiyo Soegoto (b)

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Corresponding Author
La Hasimu

Institutions
Magister Of Management, Faculty of Postgraduate, Universitas Komputer Indonesia, 112-116 Dipatiukur Street, Lebak Gede, Coblong Bandung, West Java, 40132, Indonesia

Abstract
The purpose of this study is to create Business Strategy Of Fishermans Equipment in Wakatobi District. SWOT identification is carried out to identify internal and external factors. TOWS Matrix is used to design strategies based on internal and external factors. The result of the research is a focused business strategy because its produced by considering aspects of strengths-opportunities, strengths-threats, weaknesses-opportunities and weaknesses-threats. this research is expected to be beneficial for businessman.

Keywords
Business Strategy, SWOT Analysis, TOWS Matrix

Topic
Entrepreneurship

Link: https://ifory.id/abstract/3NCM2rEUFXac


China-s Public Diplomacy in Taiwan
Rizal Budi Santoso(a*), Prof. Dr. Dra. Aelina Surya M.Si(b), Windy Dermawan(C), Taufik Hidayat(d)

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Corresponding Author
Rizal Budi Santoso

Institutions
a) Master of International Relations, Padjadjaran University, Indonesia
*budisantosorizal[at]gmail.com
b) International Relations Department, Padjadjaran University, Indonesia
c) International Relations Department, Padjadjaran University, Indonesia
d) International Relations Department, Padjadjaran University, Indonesia

Abstract
The purpose of this study is to explain China-s peaceful development using public diplomacy toward Taiwan along with Chinas focus on increasing its image in the world through Chinese soft power resources. Specifically, this study will identify the influence of Chinese public diplomacy on Taiwan to promote a positive image and increase communication, trade and exchanges. The research method used qualitative methods to describe Chinese public diplomacy towards Taiwan. Data that support this research are obtained using literature studies in scientific journals, data publications, official sites, and other sites. The results showed that in order to win the hearts and minds of the Taiwanese people, Chinas public diplomacy approach has provided open access for Taiwanese students to enter university or work in China. In addition, the economic strength of China has strengthened economic interaction in cross-strait relations with the approval of the Economic Cooperation Framework Agreement (ECFA) in 2010 which became an important milestone in cross-strait economic development that could develop into a cross- strait free trade agreement.

Keywords
China, Taiwan, Public Diplomacy

Topic
International Relation

Link: https://ifory.id/abstract/BMtEF7cLjmex


Cinematic Elements of the Marlina Film Killer in Four Acts
Merlina Fatimah Nasruddin

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Corresponding Author
Merlina Fatimah Nasruddin

Institutions
Universitas Komputer Indonesia

Abstract
Film that portray strong woman character (Heroine) who has a spirit of resistance in the midst of a weak position makes a film has its own distinctive features. One of them is an Indonesian film titled Marlina the Four-Acting Killer, featuring the beautiful, calm Marlina who dare to fighting seven men who raped and robbed her. The method uses mise en scene as cinematic elements and how Marlinas personality impact them emotionally in the significant scene.

Keywords
Film, Marlina, Heroine

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/T3RMGFyACnhx


Color Perception: a Smoking Cessation Experiment
Kurniawan, Ivan

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Corresponding Author
Ivan Kurniawan

Institutions
Universitas Komputer Indonesia

Abstract
This study aims to propose smoking cessation methods through experiments on color perception in cigarettes. Using qualitative methods by measuring the desire to smoke using 5 Likert scale levels. After giving different stimulants in the form of 8 cigarette colors, respondents will fill in the desires based on levels ranging from those who are very unwilling to those who really want to smoke, then interviews and descriptive analysis will be conducted. The highest tendency to desire smoking is in white cigarettes, followed by black cigarettes. The tendency to be very unwilling to smoke appears in purple and orange cigarettes. Further research needs to be done considering this study only involved one group of adolescents in the age range of 18 to 24 years old. Through interviews, it appears that the desire to smoke that arises when seeing the color white in cigarettes is caused by a general condition, feels normal with the color of cigarettes on the market. But purple visuals on cigarettes make smokers feel weird, and feel they are sucking on something that is toxic, or not tasty. This condition certainly also illustrates how color perception can be used as a proposal to help cigarette addicts begin efforts to stop smoking, or at least reduce the desire to smoke.

Keywords
Smoking, cessation, color, perception

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/PRE2qJtKfZy7


Communication Adaptation in the Indonesian Diaspora Perspective in Korea
Rismawaty Rais

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Corresponding Author
Rismawaty Rais

Institutions
Communication Studies Program, Social and Political Science Department, Indonesia Computer University

Abstract
This study aims to determine the adaptation of communication in the perspective of Indonesian Diaspora in Korea which is seen from the communication process, the form of communication, and communication barriers. The method used in this study is descriptive method and interpretative analysis techniques. The data collection techniques used are interviews and observations. The participants in this study were 10 Indonesian students who were studying in Korea. Data validation is done through extension of observation, improvement of perseverance, triangulation, and discussions with colleagues. Research result (1) The process of communication in communication adaptation as follows: primary communication that were done in-person, intensively, & well programmed, and secondary communication using various media in communication; (2) Forms of communication in communication adaptation through forms of interpersonal communication, group communication, organizational communication, and intercultural communication; and (3) Communication barriers in communication adaptation as follows: technical barriers, language barriers, psychological barriers, and environmental barriers. Suggestions from this study are to conduct further research on the perspective of Indonesian Diaspora focusing on communication adaptation through cultural studies (intercultural communication).

Keywords
Communication Adaptation, Diaspora, Communication Process, Form of Communication, Communication Barriers.

Topic
Communication Science

Link: https://ifory.id/abstract/CGBueq7AtzJp


Concept Metaphor of Creativity Process with Narrative Approach in Stool Design
Cherry Dharmawan

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Corresponding Author
Cherry Dharmawan

Institutions
Faculty of Design
Interior Study Programm
Universities Komputer Indonesia
cherry.dharmawan[at]email.unikom.ac.id

Abstract
This research describes how the application of the metaphoric concept in stool design with narrative approach method. The study is based on the results of the work of UNIKOM students in the furniture class in 2016. The research took place for 4 months. Starting from the pre-elementary design stage to the prototype design. The problem of this research is how the work stages of the students using the narrative approach method to create a stool through the concept of metaphor and what factors can create the form according to the narration. This research using literature study and obsevation methods. The stool design process are narrative creation stages that serves as the basic idea of design, elaboration of narration, translation of narrative elements in stool design with metaphoric forms, working drawings and prototype designs, followed by feedback from users. The research results show that with the concept of metaphor, students can create unexpected forms and the design process become more focused on form problems. Narrative element factors can be the determinants of the creation of forms such as character figures, timing, story content, and supporting properties. The concept of metaphor is a tool in the process of creation that translates narratives into the idea of stool design forms.

Keywords
narrative; metaphor; stool design

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/kdwfWA8p2CuY


Consumer Perception of Paid Cutlery Programs at the Online Food Delivery Company
Candra Sari Triyana

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Corresponding Author
Candra Sari Triyana

Institutions
Magister Managemenet, Universitas Komputer Indonesia
Jalan Dipatiukur No. 112-116, Bandung, Indonesia
*candra.75218001[at]mahasiswa.unikom.ac.id

Abstract
The purpose of the research is to analyze the perception of consumer of paid cutlery program in online food delivery application. The variable used were perception (motive, interest, expectation, attitude, knowledge, experience, object and situation). This study used quantitative method and descriptive research, which aims to analyze the sub variables. The result of the study indicated that the respondents consider their motive, interest, expectation, attitude, knowledge, experience, object and situation of the paid cutlery are in good point. Perception, Paid Cutlery Program, Online Food Delivery Application

Keywords
Perception, Consumer, Paid Cutlery Program, Online Food Delivery Application

Topic
Management

Link: https://ifory.id/abstract/Kt7HvmPWBwcU


Corporate Social Responsibility Analysis as an Alternative Source of Regional Development Financing
Poni Sukaesih Kurniati (a); Suryanto (b)

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Corresponding Author
Poni Sukaesih Kurniati

Institutions
a) Department of Government Science,
Universitas Komputer Indonesia
email: poni.sukaesih[at]email.unikom.ac.id
b) Department of Business Administration,
Universitas Padjadjaran
email: suryanto[at]unpad.ac.id

Abstract
The purpose of this study is to analyze the sources of development funding originating from Corporate Social Responsibility (CSR) funds from both private companies and State-Owned Enterprises (SOEs) in Bandung, West Java, Indonesia. CSR funds are funds that are set aside from profits earned by the company. Private companies carry out CSR programs due to demands from the Limited Liability Company Law whereas SOE companies carry out CSR programs because there are instructions from SOE ministries. The research method used in this study uses a qualitative approach to the type of exploratory research. Primary data sources were obtained from in-depth interviews with several informants. While secondary data obtained through tracking research results and documents relating to the use of CSR funds in the city of Bandung. The results showed that the implementation of CSR in the city of Bandung was running, but the implementation was still done partially. The company implements CSR programs in accordance with each companys policies. They run CSR programs only limited to spend the budget without analyzing whether the program is useful or not. The local government has not been involved in CSR activities carried out by each company. Local governments can actually optimize CSR funds by collaborating both in development planning and financing. However, the huge potential source of funding from CSR funds cannot yet become an alternative source of regional development funding.

Keywords
CSR; sources of financing; regional development

Topic
Government Science

Link: https://ifory.id/abstract/VL2TFdRgEPxW


Coworking Space : A New Requirement at Fast Food Restaurant in Millenials Era
Ryanty Derwentyana Nazhar

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Corresponding Author
Ryanty Derwentyana Nazhar

Institutions
Departement of Interior Design
Universitas Komputer indonesia, Bandung, Indonesia
ryanty.derwentyana[at]email.unikom.ac.id

Abstract
The purpose of this study is to conduct a literature review of the phenomena that occur at this time, regarding the emergence of new needs in fast food restaurants in order to adapt to the needs of the millennial generation as the latest target market. Holding coworking space is one of the answers to anticipate these needs. Providing work space in fast food restaurants is not uncommon because the initial concept of fast food is to serve and serve quickly and consumers are just eating and spending a long time there. This research uses descriptive analysis method with Richesse Factory and Mc Donalds case studies, as a representative of a fast food restaurant that changed the concept of the visitor area lately. The study found that currently the coworking space area in the fast food visitor area is a new requirement in this era. The activities and needs of millennials now are factors that are considered by fast food entrepreneurs to create a coworking space area to add new functions to improve their product marketing. So now the functions of consumer space are not only for eating activities but also added work activities. The addition of this activity caused changes in the function of space and also the addition of service functions. The results of this study can be used for further study, as a reference to find the best layout that can be applied in a fast food restaurant, in the form of space optimization that considers the combination of coworking space and dining area facilities without disturbing the comfort of users, especially consumers.

Keywords
Interior Space, Coworking Space, Restaurant

Topic
Visual Communication Design and Interior Design

Link: https://ifory.id/abstract/Wr9HRfmuzq4U


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