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Since few las decades awareness of world society for the importance of environment growing mounts, this improvement is triggered by existence of big issue the happening of sinister environment disaster, not only health, nevertheless even come up with human viability and clan. Existence of consumer awareness of its rights to get competent product, safe and environmentally friendly product (environment friendly) that gain strength, then company applies environment issues as one of marketing strategy or that already we know as green marketing This research aims to the results of the application of green marketing to outdoor company that are used as potential marketing business strategies. The subject of this research is company of outdoor product in Bandung city, West Java. This research used qualitative method and literary study would be used to enrich the information about the green marketing and a product survey was conducted on several outdoor company whether the implementation of green marketing has been carried out in their products. The result is that the application of green marketing to products is expected to increase product selling prices and product competitive and Company that implement green marketing as their marketing strategy, are considered easier in building a positive image because the company claims that they are a company that is environmentally friendly.