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In determining a choice that is not based on specifications it is therefore important to know aspects of feelings in a product. Kansei is a technology that translates feelings into product design. The application of Kansei in the development of decision support systems can help facilitate decision making based on feelings. Decision support system development certainly involves a decision support system method. One method that is often applied in decision support systems is the Analytical Hierarchy Process (AHP), as many decision support systems have been applied in the industrial world basically referring to the evaluation of a number of criteria, To evaluate a number of existing criteria used the AHP method that is able to approach the assessment of qualitative and quantitative criteria. AHP method is the right solution for the case of product selection based on feelings that have the same specifications.