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With the rapid development of the Internet, the more users of internet are look for information or the equipment which they need through the site or e-commerce. The existence of online marketing services through internet that is easy and can be accessed anytime and anywhere to make a change in consumer behaviour in buying a product. Basically, consumers always want convenience if they want to buy a product. The enterpreneurs can increase the sales volume by implementing an advertising program that is the internet with online marketing. The purpose of this research is to determine whether the online marketing can influence purchase decisions of the internet users in buying a product. The method which is used in this research is multiple linear regression where data is processed by SPSS programs. The unit of analysis in this research is the Meffy Skincare consumers with 100 respondens in Bandung. The instrument is used in the form of structured questionnaires with likert scales. The results in research are expected to have a positive impact between e-marketing and product purchase decisions.