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E.A Primaskara (a*), T.A Koeswandi (b)

a) School of Postgraduate, Universitas Pendidikan Indonesia, Dr Setiabudi Street No 229, Bandung 40154
b) Entrepreneurship study program, Universitas Pendidikan Indonesia, Dr Setiabudi Street No 229, Bandung 40154


This study aims to find out the effect of e-servicescape on e-trust on Shopee website. This study is a desctiptive quantitive involving 100 the Shopee users who live in Bandung and had accessed the website as the sample. The data were collected using an online questionnaire. The data were analyzed by simple regression where the variable (x) is the e-servicescape and variable (y) is the e-trust. The data obtained were analyzed using SPSS 20.0 software. The results of this study show the e-servicescape has a positive and partially gives significant effect on the e-trust in Shopee Website. The R Square about 44,1% % shows the influence of the free variable (eservicescape) on the dependent variable (e-trust) meanwhile about 55,9% influenced and explained by other factors not examined in this study.

Keywords: e-servicescape, e-trust

Topic: Marketing Management


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Ery Primaskara)

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