Indonesia Conference Directory

This publication focus on the phenomenon of the development creative industry in Bandung that not packaged as a short feature program especially on social media which is the industry growing rapidly. The feature content brings the audience closer to a shorter and clearer story, but still informative and entertaining. Meanwhile production in video content has rarely been done, some-s not clear concept as a form of program, especially for social media. Consumption of the internet and social media in particular, should be used as a medium for information and entertainment, especially the development of creative industries. This publication aims to find out how to package the creative industry in the form of short features, especially for social media. Meanwhile this scientific article is also expected to be able to lift the creative industry in Bandung because the spread of information through social media is quick and easy. This article uses qualitative methods with a case study approach. The focus in this study is specific to several creative industries in Bandung in 2019. The studi of audio visual concept are several short feature programs of international television on social media. The results of the conclusions show that the short feature packaging is more informative and entertaining. With the form of publication using social media, the information will be easily accessed anytime and anywhere. Information and entertainment packages in short features can lift the creative industry in Bandung because of the concept and the accessibility.