EFFECT OF AMBIENT, DESIGN, SALES PROMOTION, AND POSITIVE EMOTION ON IMPULSIVE BUYING BEHAVIOR AND REGRET
Yulianti Prihatiningrum, Hastin Umi Anisah, Meiske Claudia
Faculty of Economic and Business, Lambung Mangkurat University, Banjarmasin Kalsel
Abstract
Keywords: Keywords: Impulsive buying, Regret, Positive emotion, Store Environment
Topic: Management
Link: https://ifory.id/abstract/3J8v6fWPbV2U
Conference: The 2nd Mulawarman International Conference on Economics and Business (MICEB 2019)
Plain Format | Corresponding Author (RR Yulianti Prihatiningrum)
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