Indonesia Conference Directory

The development of religion brand in Indonesia lately is still quite extensive. Among business products with the religion brand, for example, is sharia hotels. Sharia hotels are an accommodation service that operates and adheres to the guiding principles of Islamic teachings. The application of the concept of halal management to sharia hotels will try to provide solutions to religion brand innovation through the sharia maqasid approach. This needs to be discussed because it is based on a fiqh rule which states that what cannot be done entirely, do not leave part of it so that your muamalah activities still exist without being abandoned by followers. The application of halal management in sharia hotels makes it clear that the sharia business has characteristics. There are two characteristics that can be captured in this approach, namely material characteristics and immaterial characteristics.