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This research has a view that contains the other side of the supply-demand of prostitution service commodities, as well as the transformation of the life and management of modern prostitution after the closure of localization in the city of Surabaya. This research divides discourse in a feminist way and ignores other influential spectrum such as Religion, Moral and Politics. The logical and reasoning side in this study uses the Management Economics and Marketing 4.0 theories to explore the marketing that took place in the prostitution business in Surabaya, especially in the millennial era today. This research will portray the modernization of prostitution business management after the closure of localization (Dolly) by the Surabaya city government and how this business is transformed using the latest marketing techniques. Stealth marketing that are carried out can form new marketing techniques that are organized and neatly arranged in certain circles – consumers. The method used in this study is qualitative explanatory. Discussion of the facts in the field will be explained based on marketing theories such as Stealth Marketing, Expanded Marketing Mix for Services and Marketing 4.0.