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This study aimed to determine the factors that influence beef cattle breeders to adopt business insurance for cattle businesses. This research was conducted from February to March 2019, Bungaya sub-district, Gowa Regency. This type of research was explanatory. The population in this study was all breeders in Bungaya District as many as 4,324 breeders. Samples were 98 farmers who adopted and did not adopt AUTS. The data analysis used was logistic regression. The results showed factors affecting the adoption of beef cattle business insurance, namely the number of family members, farmer attitudes, farmer subjective norms, assurance certainty, and dependence on cattle farming has an influence and is significant on the adoption of the AUTS program.