Indonesia Conference Directory

This research aims to identify movie-induced tourism in terms of business related to audiences- personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses a qualitative study with descriptive approach. The results of in-depth interview from 17 respondents are analysed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences- travel decisions on the featured locations after watching the movie even though the movie itself is not intended to promote a particular destination. The audiences- personal motivation in this study are grouped into two, namely general personal motivation and specific personal motivation. In addition, there are also consideration factors of audience that influence their decisions to travel to the featured locations in the movie. Some assessments and behavioral intentions are also expressed by the audiences after they visited the sites. With these results, this study is expected to provide an overview of the relevant business players, such as tourism offices, Destination Marketing Organizations (DMO), and movie production companies, about tourist behaviors in Indonesia.