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The condition of cocoa farmers in Melaya Distric,Jembrana Regency,have generally not been able to fulfill of their life quality standard from the sale of cocoa because of small land ownership,disease attacks and also due the lack of development of other businesses.This study aimed to determine and analyzed the factor that affect of cocoa farming and to determine the level community perception of cocoa commodity-based agro-tourism development in Melaya District,Jembrana Regency.The study was conducted with a survey as respondents. In addition to collecting data through questioners,in-depth interviews were also conducted with key informants. The data obtained were analyzed quantitatively and qualitatively. The results showed that the factors affecting of cocoa farming in Melaya District were product quality, product prices, market accocoa land area, water availability, pest and disease and climate change. The level of community perception of agro-tourism development plans is very accepting with a score of 60.27 (very accepting) and 39.73 (accepting)