THE EFFECT OF CONSUMPTION VALUES ON BEHAVIOR INTENTION THROUGH PERCEIVED BENEFICIAL IMAGE AS MEDIATOR
Suwarna Dianto (1*), Indah Fatmawati (2*), Nuryakin (3*)
Master of Management, Muhammadiyah University of Yogyakarta, Indonesia
Abstract
Keywords: Keywords: consumption values, perceived beneficial image, and behavior intention
Topic: Marketing
Link: https://ifory.id/abstract/4kMvJP2dr6Hc
Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)
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