Analysis of different consumer behaviours in different surroundings within the same industry : PURCHASE Decision Making
Elfindah Princes (a*), Sasmoko (b), Andi William (c)
(a) Graduate School of Management,
Bina Nusantara University, Jakarta - Indonesia.
(b) Primary Teacher Education Department& Research Interest Group in Educational Technology
Bina Nusantara University, Jakarta - Indonesia
(c) Graduate School of Management,
Bina Nusantara University, Jakarta - Indonesia
Abstract
Keywords: consumer behaviours, surroundings, decision making, social conformity
Topic: Digital Social Innovation
Link: https://ifory.id/abstract/6GCMvA7hjnNu
Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)
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