Indonesia Conference Directory

Corresponding Author
ENY WIDARYANTI

Institutions
Telkom University

Abstract
Many Small and Medium Enterprises (SMEs) in Indonesia are not yet realized the importance of financial records and accounting that can help them identify the potential growth as well as the company-s wellness. Cloud Accounting is sure to have great impact on the growth of SMEs and can be highly beneficial for SMEs as it offers efficient technology, high security, ease of use, cost efficiency (accounting service at a lesser cost). Nevertheless, the factors that indicate the behavior intention of Indonesian SMEs in using cloud accounting are not well understood. Therefore, this research is aimed to identify the factors affecting the behavioral intention of SMEs in Indonesia to use Cloud Accounting. Literature review of articles from international journals and interview with 15 SMEs in Indonesia was done in this study. Our findings suggest that the dependent variable will be behavioral Intention and there is one new variable that should be added to the original UTAUT2 model and two variables should be removed, namely: Perceived of Security and Risk, Hedonic Motivation, and Habit respectively. Thus, this study proposed Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Price Value, Perceived of Security and Risk as independent variables which will influence the behavioral intention of SMEs in Indonesian to adopt the cloud accounting. Age and scale of business are proposed as moderating variables.

Keywords
Cloud Accounting, SMEs, Adoption, UTAUT2, Indonesia.

Topic
Digital Technology For Business

Link: https://ifory.id/abstract/JjevMfX7LDZG

Corresponding Author
Timotius Denis

Institutions
Universitas Indonesia
Jl. Salemba Raya, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430

Abstract
Coffee is Indonesias main commodity; opportunities for SMEs are quite high in this industry. However, in reality, SMEs especially Orins Coffee, are still experiencing difficulties in managing their businesses, one of which is the obstacle in marketing strategy. In this paper we will explain the strategies that Orins Coffee can use to help grow its business. The strategy used is to create an Indirect Channel by dropship/reseller scheme to help Orins Coffee in penetrating the market. Besides that, Push-Pull Strategy is also applied so that consumer awareness of Orins Coffee products increases. In this case coffee consumers will use digital marketing to help promote their products. The main framework of this research is about Costumer Decision Journey, how to make consumer consider about Orins Coffee product and let them evaluate until converted to the purchasing decision.

Keywords
Marketing Strategy; Indirect Channel (Reseller); Push-Pull Strategy; Digital Marketing; Customer Decision Journey

Topic
Entrepreneurship

Link: https://ifory.id/abstract/f8KL9NZPpRq3

Corresponding Author
Meinar Dyan Muslimah

Institutions
Universitas Indonesia

Abstract
Indonesia, the largest proportion of internet market in Southeast Asia, has 32.19% usage allocated for e-commerce (BPS, 2018) and the biggest contribution by beauty category (Statista, 2018). This current study investigated whether the factors influencing online buying behavior (Laszlo & Mihai, 2015) contains: product perception (price, variety, quality), shopping experience (convenience, capability, playfulness), and information access; has a positive influence to online trust that already defined as the main issue at e-commerce (Sahney et al, 2013) which probably also having an influence to online buying behavior specifically in Indonesia beauty category. Questionnaire was taken as a quantitative method to test the hypotheses. Data from 261 valid respondents had been processed by SEM confirmed that online buying behavior in Indonesia beauty industry positively affected by product quality, information access, enjoyment / playfulness, and website image. Moreover, this research also found a differences of online buying behavior factors between millennial (18 – 34 years old) and non-millennial (>34 years old): millennial has an influence of product quality, convenience, capability, and enjoyment/playfulness, meanwhile non-millennial is more being influenced to information access than product quality.

Keywords
online buying behavior, e-commerce, product perception, shopping experience, online trust, SEM, millennial

Topic
Digital Marketing

Link: https://ifory.id/abstract/UmHCRZpY3WLv

Corresponding Author
Thein Oak Kyaw Zaw

Institutions
Multimedia University, Jalan Multimedia 63100 Cyberjaya, Selangor, Malaysia, Faculty of Economics and Business, Telkom University, Bandung 40257, Indonesia

Abstract
There exists substantial efforts to actualize a so-called ‘smart city- throughout the world. The journey towards realizing it leads back to one path in which many learned people argue that it is, “what is the best solution for a smart city”. The solution is to embrace Internet of Things (IoT) in every aspects of the city as much as possible by making all devices connected to at least a network that communicates with one another with minimal human interference. The debates and forums on IoT as a solution has been ongoing and not many has come up with an answer that differs from the mainstream. It has been proven through research and applications that IoT is the enabler to solve many problems faced by a city such as parking woes, traffic congestion, pollution and so on. However, with IoT as a solution, does it really make a city to be considered as smart? This research intends to find out whether IoT is a viable solution for a smart cities or there exists other potential options that is better. This study was based on a qualitative approach that began with 1) a survey of literature of white papers as well as technical forums, 2) preliminary results highlighting that IoT is not a viable solution and 3) with IoT alone cities are deemed to be partially smart. Lastly, our findings indicate that we require proper algorithms and analytics that would be inclusive of these two crucial components i.e. being autonomous and self-learning in the Business architecture layer in order to realize a truly Smart City status.

Keywords
IoT, AI and Smart City

Topic
Smart City

Link: https://ifory.id/abstract/LdjayQ29uwz8

Corresponding Author
Muhammad Ichsan Hidayat

Institutions
Telkom University

Abstract
Banking is a financial institution that focuses on profit and also social, but on the other side the bank can also collapse and there are indications of bankruptcy. One way to predict is to use one of the models to determine financial distress. Syariah Banks are banks that run business activities based on the principles of Islamic law. Syariah Bank in Indonesia have very significant asset increases since initial operating at 2005. Bank Indonesia recommended a system for a prediction model called Risk Based Bank Rating (RBBR) while IMF recommended a system called Bankometer. The Objective of this research is to analyze The RBBR model and Bankometer model can use to determine financial distress and comparison result between two models. Sample of this research are 11 listed Syariah Bank in Indonesia that announced financial report on website from 2013 to 2017. This research implication is for management of the company, Investor, Customer, Government and all communities in considering to choose Syariah Bank that related to financial distress.

Keywords
Financial Distress, Bankometer, RBBR, Syariah Bank

Topic
Financial Technology

Link: https://ifory.id/abstract/aFnPKWZtGH28

Corresponding Author
Mutia Oktaviana Alexandra

Institutions
Telkom University, Bandung, Jawa Barat, Indonesia

Abstract
The rapid development of e-commerce has a major influence on logistics industry and supply chain management. Therefore, some service providers have developed new technological innovations, namely Automated Parcel Station (APS). However, currently direct home delivery is still the main choice in several countries The purpose of this study is to find out what factors that can influence customer intentions in adopting APS services with attitude as an intervening variable. In addition, to find out how much attitude can influence customer intention. The research method that used is quantitative with respondents of e-commerce users who have never used APS services. Based on result, it was concluded that the factors that influence the intention towards the beginning of APS adoption through attituted as an intervening variable are relative advantages and trialability. In addition, attitude also has a key role that can affect customer intentions in adopting the APS.

Keywords
APS, E-commerce, Logistic.

Topic
Digital Technology For Business

Link: https://ifory.id/abstract/AfQpegrRc3hy

Corresponding Author
Elfindah Princes

Institutions
(a) Graduate School of Management,
Bina Nusantara University, Jakarta - Indonesia.
(b) Primary Teacher Education Department& Research Interest Group in Educational Technology
Bina Nusantara University, Jakarta - Indonesia
(c) Graduate School of Management,
Bina Nusantara University, Jakarta - Indonesia

Abstract
Consumers are always at the top list of company-s priorities. Their existance will ensure the company stands firm. But each consumer has different behaviour, and when they are put in different surroundings, their behaviours will change too. This behavior change is known as social conformity. A systematic literature research was done to study this phenomena and analyse the need for the company to make use of this behaviour change for the benefits of the company to increase purchase decision making by the consumers. The higher the purchase decision making, the higher the company-s benefit. The findings showed direct relationship between the social influence and surroundings to consumer behaviours, and there are three groups of people : conforming, non – conforming and situational non – conforming. The company must make a good plan making use of this surrounding to increase the purchase rate, and when the surrounding is not available, the company must create that surrounding. Purchase decision making will be a crucial moment after this analysis and give a high success rate for the company.

Keywords
consumer behaviours, surroundings, decision making, social conformity

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/6GCMvA7hjnNu

Corresponding Author
LUDOVIKUS NADEAK

Institutions
School of Economics & Bsuiness, Telkom University, Gegerkalong, Bandung, Indonesia

Abstract
The abstract should summarize the contents of the paper and should contain at least 70 and at most 200 words. It should be set in 9-point font size, Non Performing Loan (NPL) of conventional bank in Indonesia occur because customer credit risk assessment carried out by banks is 80% of prospective customers do not have credit history and 20% of the market for very competitive credit and low margin for customers. PT.TS has a target customer Credit Scoring for the beginning of 2018 until the end of 2019 is 90 customers and in 2018, PT.TS has 10 customers. Customers who provide revenue for PT.TS in using Credit Scoring as targeted there are 6 customers, above the target there are 3 customers and below the target there is 1 customer. The stages, perceptions and experience of the customer is a journey from the customer to consider and decide to use or not use Credit Scoring from PT. This study aims to identify the factors that influence the customer journey as experience of PT. Credit Scoring customers. This study aims to identify the factors that influence the customer journey as experience of PT. Credit Scoring customers. Customer Journey Mapping (CJM) is a tool that used to help companies better understand each step taken by customers, think of all stages of customer experience and the number of touchpoints between companies and customers (Hong, 2016). This research is a qualitative exploratory study that aims to understand the phenomenon of what is experienced by objects (Moleong, 2017). The research was conducted by depth interview, observation and documentation study about the object of research. The 3 main processes of the customers decision to use credit scoring are pre purchase, purchase and post purchase. Pre purchase focuses on recognition, consideration and search. Purchase focuses on choices, ordering and payment. Post purchase focuses on consumption, usage, service usage and demand agreements. Resource for depth interviews in this study consisted of 3 institutional or financial institutions, which were the first customers of innovators to use credit scoring PT. 2018, both banks and loan companies.

Keywords
Customer Journey; Customer Journey Mapping; Credit Scoring, Qualitative; Depth Interview.

Topic
Financial Technology

Link: https://ifory.id/abstract/gKYyEjU4CXGL

Corresponding Author
Sarman Sarman

Institutions
a)School of Economics and Business, Telkom University
Jalan Gegerkalong Hilir No.47, Bandung 40152, Indonesia
*sarman78008[at]gmail.com
b)School of Economics and Business, Telkom University
Jalan Gegerkalong Hilir No.47, Bandung 40152, Indonesia
amasuyanto[at]gmail.com

Abstract
This study examines the results of the Implementation of Telkomsel TOTI (Trouble Ticket) as an Information System for Decision Supporting System in Jabotabek Telkomsel against Tower Provider Satisfaction with the Delone & McLean Model ApproachThis research will prove the influence of information quality, system quality, and service quality on Use and Satisfaction variables. This study will also examine the effect of Use and user satisfaction on the net benefits obtained. The method used is qualitative, with the purpose of verification. Research on 40 Tower Provider Companies with a population of 153 employees who have access to TOTI. Sampling is done using purposive sampling. Data analysis techniques used multivariate dependent variance based matric Structural Equation Modeling (VB-SEM) with AMOS (Analysis Moment of Structure) as the software used. The results of the study show that the independent variables (System Quality, Service Quality, and Information Quality) have an influence on the adequate category of user satisfaction (R-Square 0.681). Whereas User Satisfaction has a very strong influence on the net benefits generated by TOTI (R-square 0.825). In the Hypothesis test Service Quality and Information Quality have a significant influence on User satisfaction. Whereas User Satisfaction influences net benefits.

Keywords
Decision Supporting System, DeLone dan McLean (D&M IS Success Model), Information System

Topic
Digital Technology For Business

Link: https://ifory.id/abstract/zBK7NUjYrvdx

Corresponding Author
Saskia Yusliana Kusumah

Institutions
a) Faculty of Economics & Business, University of Indonesia
*saskiakusumah[at]gmail.com
b) Faculty of Economics & Business, University of Indonesia

Abstract
The growth of social media users around the world are increasing rapidly, making it as one of the strongest platform option to conduct marketing activities. This research aims to analyze the effectiveness of social media marketing activities (SMMAs) on brand equity to enhance customers- e-WOM activity and repurchase intention in the airline industry. It-s expected that the result of this research may be used as fundamental data in the development of the effectiveness airline SMMA strategies. Data will be collected with survey from airline passengers who are the followers of the airline-s social media accounts. The collected data were analyzed using Structural Equation Modelling. The result showed that Perceived Risk was the most significant SMMA dimension, and Brand Equity is significantly affected by airline SMMAs. It-s also validated that all Brand Equity dimension influence significantly on e-WOM.

Keywords
Social Media Marketing Activities (SMMAs); Marketing Effectiveness; Brand Equity; e-WOM

Topic
Digital Marketing

Link: https://ifory.id/abstract/HBbfWcN34aXu

Corresponding Author
Deny Christian Nadapdap

Institutions
University of Indonesia
Magister of Management
Salemba 3, RW.5, Kenari, Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430

Abstract
In 2017, PT Elnusa acquired PT DW with the aim of increasing the companys capability in the Engineering, Procurement, Construction (EPC) business. The business diversification carried out by PT Elnusa in the EPC field encountered obstacles in terms of Engineering because the company did not have these capabilities despite having mastered the Procurement and Construction side. The acquisition is expected to not only provide added value in terms of capability but also cost savings. The acquisition of Engineering companies is basically a service-based company, so that the companys valuation cannot only use valuation based on the assessment of fixed tangible assets but also the valuation of intangible assets

Keywords
Acqusition,Valuation of Company-s Intangible Aset

Topic
Strategic Management & Ecosystem Business

Link: https://ifory.id/abstract/FWeMn2huHzby

Corresponding Author
Ismawaty Ismawaty

Institutions
Telkom University
Jl. Gegerkalong Hilir No. 47, Bandung, 40152

Abstract
Telkomsel as a digital telecommunication company has released digital-based applications Virtual Assistant (VA) which is used to facilitate customers to make transactions and information channel. However, customers who have purchased through VA are very low compared to the total active VA users, so it needs to analyze how to increase purchasing via VA. The objective of this research is to provide an insight of customer characteristics by using prediction models based on historical data using behavioral segmentation (occasion, benefits sought, user status, usage rate, and loyalty status). Data is analyzed using random forest algorithm by using two models, per segment data and all segment data behavioral segmentation. Theoretical approaches that used are digital marketing, behavioral segmentation and customer behavior. Random forest analysis with a total of 22 input variables and 130,388 records resulting all segment data model produced the highest accuracy compare to per segment data model. All segment data produced accuracy 96% with 49,948 predicted customers and predictor importance variables such as loyalty point, recharge, data payload, SMS and Voice transaction. Those variables are used as recommendation for Telkomsel in marketing strategy to determine product/bonus/gimmick that will be offered to increase purchasing via VA.

Keywords
Virtual Assistant, behavioral segmentation, analytical data

Topic
Digital Marketing

Link: https://ifory.id/abstract/FqTbpNUA7E6k

Corresponding Author
Reza Bachtiar

Institutions
Economics and Business Faculty, Telkom University.

Abstract
Telkomsel as one of the largest telecommunications operators in Indonesia. In 2012 Telkomsel is having organization transformation to keep growing and be sustain in digital era. Beside the business model that changed, the company culture is changed that called The Telkomsel Way. In 2016 Telkomsel have implemented digital culture to improve performance and become digital mastery in digital era. Telkomsel has defined the value of digital culture are agility, anticipatory, creativity, innovation, experimental, open mindset, and networking. But from the internal data that found phenomena the organization culture entropy is increasing 3 percent while the company performance growth is slowing down 2 percent in 2017. The purpose of this research is to find out and conduct in-depth analysis and studies to review how much the effect of company transformation and digital culture in Telkomsel Area 2 Jabotabek Jabar on employee performance. Data collection method has been done by using questionnaire to all of employee of Telkomsel of Area 2 Jabotabek Jabar that the population is 855 employees and the sample is 288 employees. Data have been tested and analyzed using path analysis. The results show both company transformation and digital culture company affects employee performance both directly and indirectly.

Keywords
Company Transformation, Digital Culture, Employee Performance, Path Analysis

Topic
Digital Talent Management

Link: https://ifory.id/abstract/4L93b6DNnCUT

Corresponding Author
Retno Sri Lestari

Institutions
University of Indonesia

Abstract
This research aims to examine the relationship between brand orientation and brand performance in B2B firms in Indonesia, especially for healthcare industry. This research highlights the role of brand-oriented strategy in transforming internal organizational resources into brand performance through customer value co-creation and brand credibility. A questionnaire-based survey was conducted to collect data from 145 B2B healthcare firms in Indonesia. The results indicate that the brand orientation strategy is significantly related to brand performance through customer value co-creation and brand credibility. The results also show that the brand orientation strategy supported by the organizational resources, which is entrepreneurial orientation, but it is proved otherwise by the marketing capability. It could be concluded that the B2B healthcare firms in Indonesia are fully understand about the benefit of B2B branding for their brand performance, but they consider external factors when they decide to allocate their resource to develop brand orientation.

Keywords
business-to-business branding, brand performance, brand orientation

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/EWhKF2d6YaCD

Corresponding Author
Rio Aurachman

Institutions
a) Telkom University
Jalan Telekomunikasi Nomor 1, Bandung 40257
*rioaurachman[at]telkomuniversity.ac.id

Abstract
Operation research 2 is a course that teach quantitative methods such as Game theory, Dynamic Programming, and Markov Chain. This method is needed in the complex managerial decision making process. For most student in Universities, this topic is a very new concept. This paper tries to propose associative learning methods in teaching Operation Research. We obtain associative tools such as films, games, and other creative media.

Keywords
Operation Research, Associative Learning, Teaching Method, Stochastic, Dynamic

Topic
Digital and Innovative Education

Link: https://ifory.id/abstract/EmzvKT6xHBCu

Corresponding Author
Andry Redima Kurniawan

Institutions
(a) Student of Magister Management, Telkom University

(b) Lecture of Magister Management, Telkom University

Abstract
Economic and social development of a country can be seen from the development of the city. The city is often chosen as a place of residence by some people. With increasing urbanization, it is necessary to manage the city to support economic competitiveness, improve social cohesion, preserve the environment, and improve the quality of life of its people. Smart city, with one of its dimensions, smart technology comes as a solution. This research is based on previous research by Indrawati, Setiawan, and Amani (2017) regarding indicators and variables on smart technology in Bandung. The aim is to find out and produce the index value of smart technology readiness in Bandung. This research is a mixed method with the aim of explorative and descriptive and the type of ethnographic investigation. Data collection is done by literature studies, interviews, observations and surveys. The source of this research is based on the quadruple helix method which consists of government, business players, researchers and experts and the user. To produce an index value for the application of smart technology in the city of Bandung, data on implementation in Bandung were presented to be compared with the implementation of smart technology in Singapore as a data best practice. Based on the results of data processing, the index value of the application of smart technology in Bandung is 72.89. This shows that the level of readiness of smart technology in Bandung City is quite good and satisfying, but in some cases, there are still shortcomings. The highest indicator is in "Number of Formal Education and the Lowest Indicator is in" Archiving Log " Based on the results of the study, the lowest value is found in the Security Information variable, so the government must begin to care about the security of data in smart applications in the City of Bandung.

Keywords
Smart City, Smart Technology, Readiness Index

Topic
Smart City

Link: https://ifory.id/abstract/jnakX2cRFQmV

Corresponding Author
Muhammad Irfan

Institutions
Magister Management Universitas Indonesia

Abstract
In Indonesia, products made from aluminum and glass, such as windows, doors, storefronts, etc, are currently growing to replace products made of wood because aluminum basically is more durable, stronger and also cheaper than wood. Seeing this opportunity, many entrepreneurs are just starting to make small businesses by creating products made of aluminum and glass, one of which is Serba Guna Alumindo. However, the number of SMEs engaged in this industry makes Serba Guna Alumindo have difficulty in competing with other SMEs to get more customers and managing their business, especially in marketing strategy. In this paper, we will discuss how SMEs Serba Guna Alumindo creates a good relationship and conduct direct selling activities effectively to acquire a new customer and develop the digital marketing channel through social media (Facebook, Instagram) and website so that they can grow optimally, with business coaching as the method. The framework used for this research is Customer Relationship Management, how to build a good relational marketing during direct selling activities by using Standard Operational Procedure (SOP) as the standard and customer acquisition strategy by using digital marketing to reach a new customer and create an online presence.

Keywords
Marketing Strategy; Marketing Channel; Customer Acquisition; Customer Relationship Management; Digital Marketing;

Topic
Entrepreneurship

Link: https://ifory.id/abstract/pHQ4JAeRMY7L

Corresponding Author
Muhammad Fuad Qamarul Alam

Institutions
a) Business and Economic Faculty, Telkom University, Banduing, Indonesia
*fuadalam[at]student.telkomuniversity.ac.id
b) Business and Economic Faculty, Telkom University, Banduing, Indonesia

Abstract
The currency exchange rate is one of the macroeconomic components that have a distinctive characteristic of fluctuation and heteroskedasticity pattern. When referring to the historical data from 2008 to 2017, Indonesia rupiah has been depreciated toward US dollar as much as 44,59% were during that time it was consists of high fluctuation periods especially between 2008-2009 and 2014-2016 but also interspersed by a relatively stable period during 2010-2013. Consequently, research to find the forecasting model that can fit with exchange rate distinctive characteristic is critical. This research will focus on the projection performance comparison of ARIMA-GARCH classical time series method and Backpropagation Artificial Neural Network (BP-ANN) method for rupiah to the US dollar exchange rate. From Mean Squared Error (MSE) and accuracy level measurement, BP-ANN shows a better performance compared to ARIMA GARCH, while it also can be concluded if the forecasting performance of both models is decreasing along with the projection time duration.

Keywords
Time series; Forecasting; ARIMA; GARCH; Artificial Neural Network

Topic
Financial Technology

Link: https://ifory.id/abstract/yWm63MwbU78E

Corresponding Author
Sabrina Haunan

Institutions
Fakultas Ekonomi dan Bisnis, Magister Manajemen, Universitas Indonesia
Jalan Salemba Raya 4, Jakarta , DKI Jakarta, 10430, Indonesia

Abstract
The purpose of this paper is to examine the effects of perceived consumption values and investigating the key determinants of behavior on the likelihood of using and recommending a subscription video streaming application. We proposed a conceptual framework based on the theory of consumption values. Moreover, user-s satisfaction also incorporated into the research model. A total of 276 valid questionnaires were collected from potential streaming application service users through an online survey. Data were analyzed using structural equation modeling (SEM) techniques. The result supports most of the hypothesis and shows that all of the perceived consumption values have a significant positive impact on behavior on likelihood using and recommending subscription video streaming application. We also provide a detailed discussion about these findings, and the theoretical and practical implications of the research.

Keywords
Streaming Apps; Consumption Values; Satisfaction; Recommendation.

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/Fy9cxYNL3urQ

Corresponding Author
Arini Arumsari

Institutions
(a) Doctoral Study of Visual Art and Design Program, Institut Teknologi Bandung, Bandung, Indonesia
(b) Department of Design and Visual Culture, Institut Teknologi Bandung, Bandung, Indonesia
(c) Department of Visual Art, Institut Teknologi Bandung, Bandung, Indonesia.

Abstract
Bali is one of the provinces in Indonesia consisting of one main island, the Island of Bali, which is surrounded by other small islands. Bali is also the most well-known destination in Indonesia, either for local or international tourists. Tourism in Bali is comprised of natural and cultural sectors. Bali-s attraction comes from the combination of its beautiful nature and a very authentic traditional culture implemented in every single aspects of the life of the society until the present time. The condition above makes tourism in Bali the most dominant sector that triggers other sectors found in Bali, including fashion. The influence of tourism sector towards fashion arises to meet the needs in keeping up with the ever changing lifestyle in Bali into more cosmopolitan, brought by the tourists and migrants from different places in the world. The study uses sociological research method to explore some comprehensive data through literature study towards different related literature sources, direct field observation to various Bali fashion centers, as well as in depth interview to different respondents in fashion social places in Bali. It is expected that through this study there will be some description on how the dynamics of social changes in an area influence the development in other sectors, specifically fashion, which this study focused on.

Keywords
Bali; fashion; tourism; cosmopolitanism

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/CqfNKLwz43Ej

Corresponding Author
Linggar Asa Baranti

Institutions
Magister of Management, Faculty of Economics and Business, University of Indonesia
Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10430

Abstract
Divisi Business Service (DBS) is one of division in PT. Telekomunikasi Indonesia (PT. Telkom). DBS- scope of work isresponsible in handling Small Medium Enterprise (SME) customer. In 2018, DBS closed the year with 79% in collection rate. This rate had been declining from prior years. Moreover, compared to other divisions in Telkom Group, DBS had the smallest number. This number has inflicted financial loss to Telkom of IDR 580 Billion. Low rate of collection rate mostly caused by bad customer assessment which is done in the beginning of sales process. From those facts, this research is determined to give better alternative in the customer assessment process by implementing credit scoring model. The model will be derived by using logistic regression method. As the first step, several variables in financial and non-financial, which are estimated to affect the customer worthiness, would be determined by doing research in other companies- best practice and interviewing several stakeholders in customer assessment process. In order to find the best combination to develop the model, some of the variables later would be eliminated by using multivariate test. Then, the model will be developed from those variables by using logistics regression method. This model has to be assessed by several test in order to see how accurate the model is. Those tests are ROC Curve, Omnibus Test, Nagelkerke R Square, Hosmer and Lemeshow Test, and Classification Plot. As the result, there are 3 financial and 3 non-financial variables which are affect the customer worthiness. Moreover, it has been proven that the model developed could represent the real condition, thus can be implemented.

Keywords
Small Medium Enterprise (SME), Customer Assessment, Credit Scoring, Logistic Regression

Topic
Strategic Management & Ecosystem Business

Link: https://ifory.id/abstract/GFkyVCM2Nuh8

Corresponding Author
Miruthula Segaran

Institutions
a)Faculty of Creative Multimedia, Multimedia University
Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia
*miruthula0212[at]gmail.com*

b)Faculty of Creative Multimedia, Multimedia University
Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia
*vimala.perumal[at]mmu.edu.my*

c)Faculty of Creative Multimedia, Multimedia University
Persiaran Multimedia, 63100 Cyberjaya, Selangor, Malaysia
*cowong[at]mmu.edu.my*

Abstract
The mass and social media depict rising crime rates, especially violent crime and subsequently illustrates an uncivil, dangerous and unsafe environment. While local media and social commentary frequently argue that film violence causes violent or aggressive behaviour especially among Malaysian youths, only a handful scholars contend that media may influence crime, but only as a source of information about techniques and styles, not as a motivation for crime. This debate has critical implications for criminal justice academics as calls for policy are regularly made on the basis of research in this area. This research contributes to the literature by presenting detailed empirical evidence of how the role of films contribute in prompting violence among youths and how their media consumption pattern alters their behavioural and personality development. With an empirical model that addresses possible bidirectionalities between violence and the rise of crime rates among youths. In this case, violent crimes in Malaysia occurs in a fluctuating pattern. The highest number of violent crimes are recorded in the year 2009 (42,365 cases) followed by the year 2008 and urban areas such as Selangor and Kuala Lumpur are the most prevalent areas for high crime rate. Although the government has taken several initiatives to curb this issue, it is less likely effective and fades over time. Hence, the target group for this study is mainly youth who are 15-25 years of age and resides around the Klang Valley vicinity. Therefore, this study aims to contribute and improve the social wellbeing of the future generation and society in terms of psychology and behaviour for the betterment of the nation as well as promotes a healthy media consumption attitude among youth.

Keywords
Media Violence, Crime Rate, Youth, Behaviour, Psychology

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/zMpJ4CXhnREd

Corresponding Author
Indrawati Indrawati

Institutions
Faculty Economic & Business,
Telkom University
Bandung, Indonesia
indrawati[at]telkomuniversity.ac.id

Abstract
Palembang is a densely populated city in Indonesia. The total population in Palembang reaches 1.5 million. In the past two years, Palembang has also become a city where ASEAN games are held. Therefore, to facilitate transportation for ASEAN games, the government built LRT as a means of transportation in Palembang. Within a month, the data has been recorded that the LRT passengers reached about 198.300 hence the public enthusiasm for LRT is relatively high. The success of LRT can be seen as the opportunity to analyze customer continuance intention of LRT users in adopting it. This research was intended to find out factors according to modified Unified Theory of Acceptance Use of Technology 2 model from Venkatesh et al., those influence continuance Intention of customers toward LRT. Perceived Security factor has been added as a new factor in the model. To test if those factors have positive significant influence toward Continuance Intention, this study conducted survey to customers. The data collected from 400 valid customers selected through purposive sampling. The result revealed that 4 factors on the Modified Unified Theory of Acceptance Use of Technology 2 model have positive significant influence towards user-s continuance intention in adopting LRT, from the highest to the lowest respectively are Habit, Social Influence, Perceived Security, and Facilitating Conditions. Meanwhile, the moderating variable of Gender and Age there is no positive and significant influence. The model can predict strongly the continuance intention of consumers towards LRT services in Palembang since the R² is 72.1%. This model can be utilized by LRT the board in settling on choices to keep up the continuation intention of consumers towards LRT adoption by focusing on those impacted variables.

Keywords
Continuance Intention, Indonesia, LRT, UTAUT2, Transportation

Topic
Digital Technology For Business

Link: https://ifory.id/abstract/AvyahQ2X43DZ

Corresponding Author
Mohd Fairuz Abd Rahim

Institutions
a) Multimedia University (MMU)
b) Malaysian Agricultural Research and Development Institute (MARDI)

Abstract
Introduction The Malaysian government has targeted to encourage more youths to venture in agricultural sector to be the agriculture-related entrepreneurs (agropreneur). Ministry of Agriculture through its agencies include Malaysian Agricultural Research and Development Institution (MARDI) were tasked to execute the Young Agropreneur Programme to grow young agropreneurs in Malaysia. Aim of the Study This study aims to develop a template of customer journey map to investigate the experience of Muslim Young Agropreneurs under MARDI-s Young Agropreneur Programme through review of literature. Method This article reviews the literature related to customer journey map and applies the concept to the context of Muslim Young Agropreneurs- experience with MARDI- Young Agropreneur Programme. Results The expected output of this article is a template of customer journey map for MARDI-s Young Agropreneur Programme. The journey map would capture the channel, customer expectation, experience and emotion throughout their contact with the MARDI-s Young Agropreneur Programme. Conclusion This articles reviews the literature of customer journey map to be used to study the experience of Muslim Young Agropreneurs in dealing with MARDI, a governmental agency. The comprehensiveness of customer journey map can help to more comprehensively capture their experience in dealing with the service provider.

Keywords
Customer journey; Agropreneur; Entrepreneurship

Topic
Entrepreneurship

Link: https://ifory.id/abstract/GaAqQJHdC9D3

Corresponding Author
Rio Adhitya

Institutions
a) Fakultas Hukum, Universitas Sriwijaya
Jl. Srijaya Negara, Bukit Besar, Palembang
*1210adhitya[at]gmail.com
b) Fakultas Hukum, Universitas Muhammadiyah Palembang
Jl. Ahmad Yani, Plaju, Palembang

Abstract
Today, financial technology start up (peer to peer lending) is growing up widespread, but there are plenty of problems in implementing the business so it runs not smoothly. The platform should responsible to the funder peer in order to receive the return of his investment which is very dependent on the good intentions of the borrower while the loan is not binding with any collateral and the loan has a high of interest. This article will discuss the chance of legal breakthrough for the role of the notary in serving banking business activities in this disruptive digital era 4.0.

Keywords
Cyber Notary, Financial Technology, Peer to Peer Lending, Land Titles Registrar, Law Tech

Topic
Financial Technology

Link: https://ifory.id/abstract/kHTDRaJcZx8A

Corresponding Author
NORHAZLIN ISMAIL

Institutions
Faculty of Management, Multimedia University

Abstract
Cyber-entrepreneurial interest is a term used to describe the readiness and willingness to become an internet-based self-entrepreneur. With an increase in the number of unemployed in Malaysia which accounted for 521.3 thousand persons in March 2019, choosing cyber-entrepreneur as a career is one option available to the Malaysian especially the graduates as a report mentioned that this is the group that contributes to the highest number of unemployed. Hence, this study aims to explore the cyber-entrepreneurial intentions of the Malaysian University students. Specifically, this study applies the Entrepreneurial Attitude Orientation (EAO) scale to measure the students- entrepreneurial attitude. The EAO attitude subscales are achievement in business, innovation in business, perceived personal control of business outcomes and perceived self-esteem in business. A survey approach was adopted by sending questionnaires to 2000 public and private universities- students in Malaysia. The results show that personal control and self-esteem have significant and positive relationships with cyber-entrepreneurship intention. Achievement and innovation, on the other hand, were not significant. These findings provide important insight to relevant parties to embed more cyber-entrepreneurial curriculum or workshop to educate and guide the universities students.

Keywords
cyber-entrepreneurial, universities students, EAO

Topic
Entrepreneurship

Link: https://ifory.id/abstract/nEeMQFP6NgT4

Corresponding Author
ghina sujanifa hana

Institutions
Institut Teknologi Bandung (ITB)

Abstract
One activities of Maternal and Child Health (MCH) services in Puskesmas and Posyandu is monitoring Mother and Child health. At present, KIA recording and monitoring is still done manually using the Cohort book. Because it is done manually, The one problems related to recording and reporting. Error in filling and accuracy, as well as time in presenting reports, are obstacles faced by MCH service providers. The presence of a MCH information system that can record history and monitor MCH and help report presentation is very important. This study aims to analyze the needs of the MCH information system that is appropriate for the Puskesmas. This analysis is one part of all stages in the Software Development Life Cycle (SDLC). The results of the analysis of system requirements are then poured into a Software Requirement Specification (SRS) document in accordance with the standards of the Institute of Electrical and Electronics Engineers (IEEE). Because this document is the basis for developing the system at a later stage, this document must be tested both in terms of correctness and completeness of its system requirements and other aspects needed by system developers. Therefore, in this study, an SRS document was also developed to ensure that this document is ready to be used as the basis for developing information systems in the next stage. The method used in this study is a mixed method, which consists of qualitative and quantitative approaches. This study produced an SRS document that has been tested by prospective users, information system developers and academics. Test results showed that the SRS document was correct, unambiguous, complete, consistent, stable, verifiable, can be modified and traceable

Keywords
Maternal and Child Health (MCH) , MCH information system, Health Information System, Software Requirement Specifications (SRS)

Topic
Digital Social Innovation

Link: https://ifory.id/abstract/gMAt9fJ3Y4Qq

Corresponding Author
R.Evayanthy Banjarnahor

Institutions
University Indonesia
Jakarta, Indonesia
r.evayanthy[at]ui.ac.id

Abstract
Perum Jamkrindo is SOE that is engaged in credit guarantee. Credit guarantee activities which is carried out by Perum Jamkrindo make it has a very important role for the Indonesian economy. As a company that has vision to become the leader of guarantee company, it is supposed that it has a performance measurement that does not only focus on the financial perspective. In order to achieve its goals, Perum Jamkrindo has to improve its performance continously as reflected in aspects of the evaluation of Kriteria Penilaian Kinerja Unggul (KPKU) as mandatory by the Ministry of SOE of the Republic Indonesia. The aspect of the evaluation of the KPKU must be supported by a KPI-based performance measurement design that offers opportunities for every element of the company to achieve satisfactory results. The purpose of this research is to provide suggestions and input in compiling and designing performance measurements for Perum Jamkrindo. The method used in this study is a qualitative method through semi-structured interviews with SOEs that have implemented the KPKU-based KPI. The result of this research is a design model of performance measurement and stages how to create a performance measurement that can be applied for the other SOEs.

Keywords
Performance Measurement, Strategy Map, Balanced Scorecard, Key Performance Indicators (KPI), Kriteria Penilaian Kinerja Unggul (KPKU)

Topic
Strategic Management & Ecosystem Business

Link: https://ifory.id/abstract/AYGBWu4FvXUz

Corresponding Author
Setiamurti Rahardjo

Institutions
Interior Design Study Program, School of Creative Industries, Telkom University

Abstract
As one of favourited travel destination cities in Java island, Bandung is always visited by tourists especially on weekends and holiday seasons. As a respond, a business opportunity in the sector of accommodation increases as well as its competition. Nowadays, there are broad choices of tourist-s accommodation starting from hotels, guest houses, and hostels. Previously, their markets were classified into medium to high-budgeted tourists, low-budgeted tourists, and backpackers respectively, but now the markets are biased as many hostels provide capsul bedrooms that ensure each of their guests has privacy and comfort that meet their expectation. With several emerging capsul hostels in this city, this paper aims to find the strategies of hostels to win the market competition through their capsul pod design. The research is conducted in comparative method through survey at INAP at Capsule Hostel, Pinisi Backpacker Hostel, and Tokyo Cubo. The finding shows that each studied object has a unique strategy, which is shown respectively by compact design, fancy LED lighting ornament, and thematic design.

Keywords
Capsule hostels; compact design; low budget accommodation; interior design strategies

Topic
Design, Innovation, And Brand Management

Link: https://ifory.id/abstract/vnduDa2CNF3X

Corresponding Author
Riko Hendrawan

Institutions
Telkom University

Abstract
LQ45 stocks index shows the closing price which tends to increase in the period 2013 to 2018. The data also shows that the lowest point in the LQ45 index is in October 2013 at 701,07. The highest point is at 1105,76 which happened in January 2018. This is an opportunity for investors who want to invest their shares in order to obtain investment profits. However, during that period, the LQ45 Index returns show high fluctuations, this would cause the returns earned to be uncertain. The Purpose oh this research is to assess the portfolio performance using active and passive strategies Through PBV and PER ratio approach.. The portfolio is formed by high , medium and low PBV and PER. 27 of 45 company in LQ 45 were selected and each portfolio consists of up to nine shares. Furthermore, the performance of this portfolio will be tested using the Sharpe, Treynor, and Jensen methods during 2013-2018. The results of this study indicate that the portfolio formed using a high PBV ratio is able to show a return above the IHSG consistently with low risk that obtained. The evaluation using Sharpe, Treynor, and Jensen methods also indicate that high PBV and high PER shows a good performance. Then the comparison between portfolio strategies used in this study based on return and risk showed that the active semester strategy was able to provide the best performance, then followed by an annual active strategy and the last is the passive strategy.

Keywords
Portfolio Performance, PBV, PER, Active and Passive Strategy

Topic
Financial Technology

Link: https://ifory.id/abstract/tp9yRmgTGUHn