Analysis of Social Media Marketing Activities Effectiveness in Airline Industry: Influence on Brand Equity and E-WOM
Saskia Yusliana Kusumah (a*), Tengku Ezni Balqiah (b)
a) Faculty of Economics & Business, University of Indonesia
*saskiakusumah[at]gmail.com
b) Faculty of Economics & Business, University of Indonesia
Abstract
Keywords: Social Media Marketing Activities (SMMAs); Marketing Effectiveness; Brand Equity; e-WOM
Topic: Digital Marketing
Link: https://ifory.id/abstract/HBbfWcN34aXu
Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)
Plain Format | Corresponding Author (Saskia Yusliana Kusumah)
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