Indonesia Conference Directory

Palembang is a densely populated city in Indonesia. The total population in Palembang reaches 1.5 million. In the past two years, Palembang has also become a city where ASEAN games are held. Therefore, to facilitate transportation for ASEAN games, the government built LRT as a means of transportation in Palembang. Within a month, the data has been recorded that the LRT passengers reached about 198.300 hence the public enthusiasm for LRT is relatively high. The success of LRT can be seen as the opportunity to analyze customer continuance intention of LRT users in adopting it. This research was intended to find out factors according to modified Unified Theory of Acceptance Use of Technology 2 model from Venkatesh et al., those influence continuance Intention of customers toward LRT. Perceived Security factor has been added as a new factor in the model. To test if those factors have positive significant influence toward Continuance Intention, this study conducted survey to customers. The data collected from 400 valid customers selected through purposive sampling. The result revealed that 4 factors on the Modified Unified Theory of Acceptance Use of Technology 2 model have positive significant influence towards user-s continuance intention in adopting LRT, from the highest to the lowest respectively are Habit, Social Influence, Perceived Security, and Facilitating Conditions. Meanwhile, the moderating variable of Gender and Age there is no positive and significant influence. The model can predict strongly the continuance intention of consumers towards LRT services in Palembang since the R² is 72.1%. This model can be utilized by LRT the board in settling on choices to keep up the continuation intention of consumers towards LRT adoption by focusing on those impacted variables.