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The mass and social media depict rising crime rates, especially violent crime and subsequently illustrates an uncivil, dangerous and unsafe environment. While local media and social commentary frequently argue that film violence causes violent or aggressive behaviour especially among Malaysian youths, only a handful scholars contend that media may influence crime, but only as a source of information about techniques and styles, not as a motivation for crime. This debate has critical implications for criminal justice academics as calls for policy are regularly made on the basis of research in this area. This research contributes to the literature by presenting detailed empirical evidence of how the role of films contribute in prompting violence among youths and how their media consumption pattern alters their behavioural and personality development. With an empirical model that addresses possible bidirectionalities between violence and the rise of crime rates among youths. In this case, violent crimes in Malaysia occurs in a fluctuating pattern. The highest number of violent crimes are recorded in the year 2009 (42,365 cases) followed by the year 2008 and urban areas such as Selangor and Kuala Lumpur are the most prevalent areas for high crime rate. Although the government has taken several initiatives to curb this issue, it is less likely effective and fades over time. Hence, the target group for this study is mainly youth who are 15-25 years of age and resides around the Klang Valley vicinity. Therefore, this study aims to contribute and improve the social wellbeing of the future generation and society in terms of psychology and behaviour for the betterment of the nation as well as promotes a healthy media consumption attitude among youth.