Indonesia Conference Directory


<< Back

Customer Journey Maps of Muslim Young Agropreneurs
Mohd Fairuz Abd Rahim (a), Jeen-Wei Ong (a), Norzarina Md Yatim (a), Hafiz Aizat Yanan (b), Mohd Nizam Mohd Nizat (b)

a) Multimedia University (MMU)
b) Malaysian Agricultural Research and Development Institute (MARDI)


Abstract

Introduction The Malaysian government has targeted to encourage more youths to venture in agricultural sector to be the agriculture-related entrepreneurs (agropreneur). Ministry of Agriculture through its agencies include Malaysian Agricultural Research and Development Institution (MARDI) were tasked to execute the Young Agropreneur Programme to grow young agropreneurs in Malaysia. Aim of the Study This study aims to develop a template of customer journey map to investigate the experience of Muslim Young Agropreneurs under MARDI-s Young Agropreneur Programme through review of literature. Method This article reviews the literature related to customer journey map and applies the concept to the context of Muslim Young Agropreneurs- experience with MARDI- Young Agropreneur Programme. Results The expected output of this article is a template of customer journey map for MARDI-s Young Agropreneur Programme. The journey map would capture the channel, customer expectation, experience and emotion throughout their contact with the MARDI-s Young Agropreneur Programme. Conclusion This articles reviews the literature of customer journey map to be used to study the experience of Muslim Young Agropreneurs in dealing with MARDI, a governmental agency. The comprehensiveness of customer journey map can help to more comprehensively capture their experience in dealing with the service provider.

Keywords: Customer journey; Agropreneur; Entrepreneurship

Topic: Entrepreneurship

Link: https://ifory.id/abstract/GaAqQJHdC9D3

Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)

Plain Format | Corresponding Author (Mohd Fairuz Abd Rahim)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href="https://ifory.id"><img src="https://ifory.id/ifory.png" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats