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Analysis of Customer Intention in Adopting Automated Parcel Station Services
Palti MT Sitorus(a), Mutia Oktaviana Alexandra(b*)

Telkom University, Bandung, Jawa Barat, Indonesia


Abstract

The rapid development of e-commerce has a major influence on logistics industry and supply chain management. Therefore, some service providers have developed new technological innovations, namely Automated Parcel Station (APS). However, currently direct home delivery is still the main choice in several countries The purpose of this study is to find out what factors that can influence customer intentions in adopting APS services with attitude as an intervening variable. In addition, to find out how much attitude can influence customer intention. The research method that used is quantitative with respondents of e-commerce users who have never used APS services. Based on result, it was concluded that the factors that influence the intention towards the beginning of APS adoption through attituted as an intervening variable are relative advantages and trialability. In addition, attitude also has a key role that can affect customer intentions in adopting the APS.

Keywords: APS, E-commerce, Logistic.

Topic: Digital Technology For Business

Link: https://ifory.id/abstract/AfQpegrRc3hy

Conference: Conference on Managing Digital Industry, Technology, and Entrepreneurship (CoMDITE 2019)

Plain Format | Corresponding Author (Mutia Oktaviana Alexandra)

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