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Coffee is Indonesias main commodity; opportunities for SMEs are quite high in this industry. However, in reality, SMEs especially Orins Coffee, are still experiencing difficulties in managing their businesses, one of which is the obstacle in marketing strategy. In this paper we will explain the strategies that Orins Coffee can use to help grow its business. The strategy used is to create an Indirect Channel by dropship/reseller scheme to help Orins Coffee in penetrating the market. Besides that, Push-Pull Strategy is also applied so that consumer awareness of Orins Coffee products increases. In this case coffee consumers will use digital marketing to help promote their products. The main framework of this research is about Costumer Decision Journey, how to make consumer consider about Orins Coffee product and let them evaluate until converted to the purchasing decision.