INVESTIGASI MINAT BELI DAN KEPUTUSAN PEMBELIAN SECARA ONLINE. STUDI PADA KONSUMEN PENGGUNA APLIKASI SHOPEE
Anas Hidayat, Asmai Ishak, Septiana, Putra Endhi Catyanadika dan Sri Rejeki Ekasasi
Universitas Islam Indonesia, Yogyakarta
Sekolah Tinggi Ilmu Manajemen- YKPN, Yogyakarta
Abstract
Keywords: Kepercayaan, Persepsi Nilai, Minat Beli, keputusan Pembelian, dan E-Commerce
Topic: Manajemen Pemasaran
Link: https://ifory.id/abstract/6GEqj8cLQwvW
Conference: Forum Manajemen Indonesia 11 Samarinda (FMI 2019)
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