Customer Equity in The Telecommunication Industry
Vera Silviana (a*), Heny Hendrayati (b), Puspo Dewi Dirgantari (c)
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no. 229 Bandung 40154, Jawa Barat, Indonesia
*verasilviana[at]upi.edu
b) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no. 229 Bandung 40154, Jawa Barat, Indonesia
c) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jalan DR. Setiabudi no. 229 Bandung 40154, Jawa Barat, Indonesia
Abstract
Keywords: Customer Equity, Value Equity, Brand Equity, Relationship Equity
Topic: Marketing Management
Link: https://ifory.id/abstract/6PDM8ZuzRdTH
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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