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SUPPLY CHAIN ANALYSIS OF ROSE CULTIVATION PRODUCTS IN JEMBER REGENCY
R. Alamsyah Sutantio1, Amar Subagiyo2

Politeknik Negeri Jember


Abstract

Regional economic development strategies can be through the development of regional natural resource potential. One of the villages that has great potential in Jember Regency is Karangpring Village, Sukorambi District, Jember Regency which has the potential in the form of rose flower cultivation which is carried out massively by the villagers and becomes one of the largest supplier of roses in the Tapal Kuda area. The higher potential for abundant roses provides an opportunity for the community to innovate to produce processed products from roses. However, in its development, processed products of roses cannot develop due to factors. Thus, the purpose of this study is to support supply chain management of processed rose products in Karangpring Village, Sukorambi District, Jember Regency. The method used in this study is in-depth interviews to be able to explore the analysis of supply chain management. The analysis technique used is qualitative and value chain analysis. The results in this study indicate that the problems underlying the development of processed rose products are found in the raw material supplier system. This is caused, roses at certain times have a high price because of the demand for roses that exceed supply. This condition indicates that farmers will have a greater advantage when roses are sold directly compared to being sold as processed product ingredients, so that roses farmers prefer to sell their roses directly. The solving this problem, the solution that can be done is to increase production when the price of roses is still relatively low and reduce production when the price of roses starts to increase dramatically.

Keywords: Qualitative, Value Chain Analysis, Deep Interview, Rose-Processed Products

Topic: Agroindustry and Agribusiness

Link: https://ifory.id/abstract/7LNctjFemAnP

Conference: The 2nd International Conference on Food and Agriculture (ICoFA 2019)

Plain Format | Corresponding Author (Alamsyah Sutantio)

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