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The iGeneration refer to those who experience early exposure to technology and sophisticated gadgets. They do multitask using smartphones and browse using personal computers. This paper describes the iGeneration-s behaviors in making online purchases of major products including clothing, recreation, hobbies, travel, home furnishings, baby needs, banking products and insurance products. The samples were 200 people. The results of data analysis showed that brand and positive reviews had influence on online purchases of major products by the iGeneration at the confidence level of 95%. Therefore, it is necessary for companies to establish brand and attract positive reviews to improve sales performance.