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This research was aimed at determining competitive advantage using marketing approach of online-based public transportation. Marketing approach used in this research is a service marketing mix that includes product, price, promotion, place, people, process, and physical evidence. Methods used in this research was comparative analysis using parametric analysis, independent sample t-test. Sampling method used in this research is random sampling through the distribution of a series of questionnaires to 200 online-based public transportation customers as a case study. This research investigated mean difference of competitive advantage between online-based public transport using marketing approach strategy. The result showed that there was a significant difference on four competitive advantage factors on online-based public transportation. Nevertheless, competitive advantage could be a factor that can determine the long-term success of online-based service company, especially online-based public transportation sector. The finding of the research contributes to encourage online-based service company to develop their competitive advantage to compete with others. By applying the appropriate marketing strategy, it is expected that the company can create added value for the products/services offered to the public so they can achieve competitive advantage and win competition in the market.