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Potential and Strategy for the Development of Cocoa Processing Industry in South Sulawesi Province
Ishak (a*), Didi Rukmana (b*), Mahyuddin (b**)

a) Program Studi Agribisnis, Sekolah Pascasarjana, Universitas Hasanuddin Makassar, *ishakwahyudi24[at]
b) Sekolah Pascasarjana, Universitas Hasanuddin, Makassar
c) Sekolah Pascasarjana, Universitas Hasanuddin Makassar


The preparation of the 2015-2035 National Industrial Development Master Plan (RIPIN) through Government Rugulation Number 14 Year 2015 is intended to carry out the mandate of the provisions of Article 9 of Act Number 3 of 2014 concerning Industry and also emphasize the governments seriousness in realizing the objectives of industrial administration, strengthening and clarifying roles government in national industrial development. With the existence of these national regulations, this study discusses to analyze the potential and strategy of developing the cocoa processing industry in South Sulawesi Province as one of the national industrial development goals from aspects of industrial development strategies, determine the location of industrial development, determine the scale of industrial development and development of superior industrial product development. Informants were selected purposively, data processing using descriptive qualitative analysis method in describing regional potential, SWOT analysis for industrial development strategies, and Likert scale approach (ordinal) for location analysis of AHP method development, industrial development scale analysis using CPI analysis and analysis industry leading product development using MPE. The results showed that South Sulawesi Province has the potential to develop the cocoa processing industry supported by the availability of industrial raw materials, the availability of production land, commodities that contribute to the improvement of the regions economy and employment providers. The results of the industry development strategy analysis SWOT method obtained a development strategy in turnaround strategy, in the analysis of the choice of industrial development location shows Luwu District as the location of the first recommendation, on the scale of industrial development analysis recommended industrial development on a large scale, and on the analysis of superior products the most appropriate industrial development currently developed is on industrial intermediate (grinding) products. This study concluded that South Sulawesi Province as one of the national cocoa production centers has potential in the development of the cocoa processing industry by implementing research recommended strategies.

Keywords: Regional potential, Cocoa industry development strategy, SWOT, AHP, CPI and MPE

Topic: Agriculture system


Conference: The 2nd International Conference on Global Issue for Infrastructure, Environment, and Socio-Economic Development (GIESED 2019)

Plain Format | Corresponding Author (Fadhilah Trya Wulandari)

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