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Maslow theory of need explained the fundamental of people motivation. These motivation is important to build their performance. Many of today is organization provide lower tier of Maslow theory of need to motivate their employees. This study aimed to evaluate the implementation of Maslow theory of need to stimulate employees performance level. This study evaluate whether the higher tier of Maslow theory would also improve their performance level. The data were collected through self-administered questionnaires. A number of 120 employees across department of Nielsen Company Indonesia participated in this study. The sample were generated through simple random sampling using employees data base from the company. Multiple linear regression were employed to evaluate the relationship between motivation and their performance. Our findings showed that each of higher tier of Maslow theory of need significantly stimulate the employees performance level. The most significant motivation to stimulate performance is social needs. This study conclude that while it is true that each tier of Maslow theory of need can stimulate employees performance, the highest effect to stimulate performance is social needs. The effect was steadily diminishing for higher tier of need. Therefore, in order to stimulate employees performance, a company or organization have to provide their needs, especially their social needs.