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The quality assurance system is one of the keys to university success. Recognition of a quality management system can be proven from certification and accreditation from either a certification or accreditation body at the national or international level. Similarly, Universitas Ciputra (UC), which is one of the private universities that is committed to the implementation of sustainable quality assurance, has a long-term development plan that needs to be supported by national and international level certification and accreditation. On the third strategic term: Prepare to Go Global, period 2021/2022 until 2024/2025, UC is required to conduct university re-accreditation. The accreditation instrument of higher education, colleges ranking criteria for national and LLDikti VII level, encouraged UC to achieve international certification and accreditation. This research begins with a dimensions mapping of the 2 standards (APT 3.0 and AUN-QA institutional level) use a value chain framework and BPMN 2.0. Furthermore, with a quantitative and qualitative approach, a SWOT and QSPM analysis was conducted to formulate a strategy to get an optimum score on APT 3.0, and to achieve AUN-QA international certification.