Indonesia Conference Directory

* Introduction: With changing times that increasingly provide challenges, PT. Barokah Galangan Perkasa needs to carry out a careful strategic planning with long-term implications, and can still be translated into a clear and measurable framework. PT. Barokah Galangan Perkasa should have a business strategy that is suitable with the current state of the environment so that it is able to compete in its industry. * Methods: The formulation starts from analyzing the companys vision & mission, external analysis, internal analysis, EFE and IFE analysis, Competitive Profile Matrix analysis, IE Matrix analysis, TOWS Matrix, and QSPM Analysis. Data were collected from interviews with board of directors and managers with suplementary data from secondary sources and document study * Results: Indonesias development agenda as the World Maritime Axis launched by the President of the Republic of Indonesia since 2014 has become one of the countrys strategic foundations. This makes an excellent opportunity for the progress of the domestic shipyard industry. On the other hand the number of shipyard distribution in Indonesia is still uneven. Shipyards activity are still largely concentrated in central and western parts of Indonesia. These things become opportunities in the shipyard industry. On the other hand, challenges for domestic shipyards are government policies that regulates the import duty on raw materials and shipbuilding components subject to a tariff of 5-15% VAT, while import vessels are exempted from import duty, in other words 0% VAT PT. BGP is located in the Mahakam River which is a busy shipping lane in Indonesia with ship traffic activities that can reach up to 1000 ships per month, this geographical advantage makes a good market opportunity. PT. BGP has strengths in additional services such as fresh water and fuel refilling, PLN electricity and 500 KVA generators, indoor and outdoor warehouse facilities with complete equipment, and most importantly its competitive prices. CPM analysis shows that PT. BGP is still unable to compete with PT. Daya Yes and PT. Galangan Kapal Lancar. The reliability of the shipyards docking and undocking facilities and the availability of spare parts and materials on time, these points are some of the weaknesses of PT. BGP aside from the availability of experts, additional facilities for ship owners, and also the most crucial thing is their slow shipbuilding process. * Conclusions: From all of the opportunities and threats, as well as the strengths and weaknesses, a right strategy is needed to increase the competitiveness of PT. BGP. From the analysis, the most appropriate strategy to implement is the Product Development strategies. It is a way to increase value added to featured products or services in an efficient way and not bearing too much impact on production costs. Development is directed at value added services for customers, such as work process improvement, component standardization, and