Indonesia Conference Directory

Nowadays men-s grooming has an immense business opportunity based on Euromonitor data-s, but the growth of channel distribution of men-s grooming from 2013 to 2018 is only 0.1%. Barbershop is one of the channel distributions on men-s grooming industry. This study analyzes the needs of barbershop customer from three-factor of customer equity, value, brand, and relationship and compares the services provided by the Good Willie barbershop. The result of the comparison analyzed by IPA analysis; the result used as one of deliberation to improve Good Willie barbershop. Beside IPA analysis, business model canvas, SWOT analysis, internal and external analysis used as a method to find the problem and make an improvement at good willie barbershop. This study conducted by qualitative and quantitative methods based on owner interview, business, and customer observation. The result of the analyze, good willie barbershop needs improvement in value equity, to get the exact improvement this study used service quality to scan the actual needs of good willie barbershop customers. Moreover, the result of service quality observation used to compare good willie barbershop position in customer value hierarchy and determine which value needs to improve, one of the improvement Good Willie barbershop needs is remodelling model business.