CMC PERSPECTIVE STUDY: COMMUNITY EMPOWERMENT THROUGH THE USE OF DIGITAL MEDIA IN THE VILLAGE GOVERNMENT PUBLIC RELATIONS STRATEGY Akhmad Aflaha (a), Rizki Budhi Suhara (b)
a) Program Studi Perbankan Syariah STAIMA-HAD ALY Cirebon, Jawa Barat, Indonesia
b) Program Studi D3 Humas Universitas Muhammadiyah Cirebon Cirebon, Jawa Barat, Indonesia
Abstract
An abstract is a CMC is a communication transaction in which the use of two or more computers has an internet network and the format forms are applied through text-based interactions. Digital media has a unique character in the problem of production, distribution and communication processes of society. Communication through digital media also concentrates patterns of duplication, satellite systems, digitizing remote information in the entire process of digital media distribution. Community empowerment is a form of concept that has a focus on human aspects individually and its community in its development activities with the aim of increasing the potential of human resources as a form of attention to the public. Todays Public Relations Strategy has developed a strategy based on digital media. Produce and contribute products and programs that are enriching in the field of Public Relations in institutions. Along with progress and development, Public Relations practitioners adapt to the use of digital media. Village Government is an executive institution at the Village level which has a structure that has the main tasks and functions related to the implementation at the Village level. In the Village Government has management and information services to the public in the field of Public Relations including: 1) providing information on public services, 2) managing information and documentation, 3) providing public service facilities and infrastructure to distribute information using electronic media.
Keywords: empowerment, community, public relations, government, village, strategy, media, digital
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