The influence of EWOM characteristics on online repurchase intention (Mediating roles of trust and perceived usefulness)
M. Reza Guntara
University of Lampung
Abstract
Keywords: e-commerce, e-wom, repurchase intention
Topic: Marketing
Link: https://ifory.id/abstract/9krWFVycC6fe
Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)
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