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Developing businesses organized by MSME have the full support of the government, private institutions, universities, and other institutions. The program implemented by the government is to improve the competitiveness of businessmen. One of the businessmen running the program is the Home Industry Group at the Sabilulungan Farm Market Association, which is under the auspices of the Bandung District, West Java Agricultural Service. Various products produced by members of the group are vegetables, fruits, processed foods, etc. This article is the result of research on personal selling training in marketing Home Industry products. The objective was to analyze the group members understanding of the application of personal selling including interpersonal communication in building relationships with consumers and presentations to market products. The research method is descriptive to measure research phenomena carefully. Data collection was carried out by distributing questionnaires to 32 members of the group as participants in the training. The sampling technique is done by census, all members of the group are respondents. The results showed group members comprehended about interpersonal communication in personal selling activities to build relationships with consumers, the knowledge about presentations is also high, and group members can do presentations to market products