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ABSTRACT Linguistic Landscape has been widely used to capture not only linguistic situations but also sociocultural dynamic of society or even a nation. In relation to this, observation on Linguistic Landscape reveals the diversity of local richness, i.e. socio-cultural references, and the local authenticity. This later notion is crucial to establishment of social conceptualization for the English learners. As it contains the rich concepts including the metaphorical extension as is expressed in the commercial signages. This contributes much on the students- creativity in vocabulary building including the students- sensitivity, especially on socio- pragmatic aspect of language use which so far has been widely neglected in ELT. This may break the deadlock of ELT-s stagnancy due to its too much focus on the formal and literal aspect of English. This is certainly relevant with the spirit of curriculum 13 (K 13) on the importance of students- language creativity. This paper is expected to elaborate the dynamic use of authentic materials derived from Linguistic Landscape in relation to the teaching of English by focusing, such as the information structure, the sociocultural references, and the local material authenticity which eventually is expected to strengthen learners- identity.