Indonesia Conference Directory

M-commerce is currently growing rapidly in Indonesia with the reinforcement of social media that encourages customers to be more involved in the products in the market. This research aims to construct a theoretical foundation through literature review which is then translated into the context of Indonesian community. This study is specifically referring to analogies of previous studies about the degree of customer involvement possible through social media in terms of m-commerce in Indonesia. The research method uses neuroresearch with qualitative research through exploratory studies. The result shows that the consumers in Indonesia consumers can be encouraged through social media movements in driving m-commerce in Indonesia. The meaning is that social media development has been able to significantly shape customer involvement with various formation factors and their implications for Indonesia consumers