The influence of perceived value to purchase intention: Evidence from Moslem Fashion Indonesia
Adryan Rachman, Siti Sarah, Nunik Maulid
Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (STIE INABA), Universitas Pendidikan Indonesia
Abstract
Keywords: Consumer Preceived Value (CPV), Preceived Risk Value, Aesthetic Value, Innovation Value and Purchase Intention
Topic: Marketing Management
Link: https://ifory.id/abstract/Apt4QJW6Ehu7
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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