Indonesia Conference Directory

According to data in 2014 the number of sales from food service in Indonesia reached 36.81 billion dollars and is expected to continue to experience growth with a Compunded Annual Growth Rate of 9% so that in 2019 the number of sales will reach 56, 29 billion dollars. From the cafe or bar subsector, it accounted for 3.63 billion dollars in sales in 2014 and is expected to experience a CAGR growth of 9.7% so that it is expected to increase sales to 5.75 billion dollars in 2019. The cafe or bar subsector is the second largest contributor to the foodservice industry in Indonesia. Masalalu café is a cafe that operates in the foodservice industry with its mainstay product, Iced Coffee. With such a high growth rate, it is certainly an opportunity for masalalu cafes to add outlets. Masalalu café wants to know the analysis of the investment that will be carried out in the expansion plan in Bintaro area. In this study, researchers will analyze using Net Present Value (NPV), Pay Back Period (PBP), and Internal rate of return (IRR). To find out the estimated income from Masalalu, researchers will conduct a 7P marketing mix analysis of the Masalalu cafe. According to Booms and Bitner (1981) defines 7P to be product, price, place, promotion, people, process, and physical evidence. The purpose of this study is to provide an investment analysis of the addition of Masalalu café outlets to be conducted in the Bintaro area. Investment analysis will provide input regarding the addition of outlets that will be conducted so that the past café can think of strategies that will be used to enter new markets in South Jakarta.