THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES (SMMA) ON BRAND AWARENESS AND CUSTOMER RESPONSE
Dedi Firman Esma (1) , Nuryakin (2) , Siti Dyah Handayani (3)
Master of Management, Muhammadiyah University of Yogyakarta, Indonesia.
Abstract
Keywords: Keywords: Social media marketing activities, brand awareness, customer response, airlines industry
Topic: Marketing
Link: https://ifory.id/abstract/BxqzytAkUDFj
Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)
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