THE INFLUENCE OF GREENWASHING PERCEPTION AND GREEN SATISFACTION ON GREEN TRUST AND GREEN WORD-OF-MOUTH (A Study of Low Cost Green Car Owner)
Hasib Aditya Pratama, Refius Pradipta Setyanto, Tiladela Luhita
Management Department, Faculty of Economics and Business, Universitas Jenderal Soedirman
Abstract
Keywords: Greenwashing Perception, Green Satisfaction, Green Trust, Green Word-of-Mouth, Low Cost Green Car
Topic: Marketing
Link: https://ifory.id/abstract/Byxbvkr4amHj
Conference: The 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019)
Plain Format | Corresponding Author (Refius Pradipta Setyanto)
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