Indonesia Conference Directory

Most of the universities in Indonesia, especially private universities rely on tuition fees as the main income for their operational costs. However, some universities are beginning to think of being more independent in managing institutions, especially in the cost of the operation, one of the solutions is the Endowment Fund. One of the Universities using the Endowment Fund unit is Telkom University namely Endowment and Alumni Directorate (EAD) of Telkom University. EAD is a continuous investment facility whose results are used for non-profit purposes such as assistance for victims of natural disasters, environmental preservation, religion, culture, education, and other non-profit purposes. The endowment fund is sourced from Alumni, Telkom Officials, and Corporate. Since 2017, Telkom University has managed the Endowment Fund program, but until now it has not been very successful, because the achievement of the target funds collected is far under target. One of the reasons is the ineffectiveness of the promotion and socialization of the Endowment Fund program to potential donors. The results of the initial identification show that one of the main media for promotion is the website of the Telkom University Endowment and Alumni Directorate, but in the initial study of prospective donors because they have not received information about this website, and who has visited this website too, feels the appearance of the website is not attractive, and unclear information. In this study, prospective donors were assessed on the appearance, content, and message delivered on the website of Telkom University Endowment and Alumni Directorate using the user satisfaction index method. The result of the USI index is 43% of overall user assessment of the website, which indicates that the website is still low.