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The Influence of Perceived Service Quality and Perceived Price on Students- Satisfaction and Recommendation
N. Aziz Sugiharto, Ratih Hurriyati, Mokh. Adib Sultan

School of Postgraduate Studies, Indonesian University of Education, Bandung


This study examines the influence of perceived service quality and perceived price on students- satisfaction and recommendation in higher education institution. Sample consists of 155 students who majority has learning in Poltekpos and STIMLOG of Bandung, taken by convenience sampling. The data was collected by survey with questioner method. Path analysis with Amos technique is statistical method chosen to measure influence of perceived service quality and perceived price on students- satisfaction for recommendation to others. The results indicate that perceived service quality has a significantly positive influence on students- satisfaction, but perceived price has negative influence on students- satisfaction. The result also indicate that students satisfaction has significantly positive influence on recommendation to others.

Keywords: Perceived service quality, perceived price, students- satisfaction, recommendation

Topic: Marketing Management


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Nur Aziz Sugiharto)

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