Analysis and Design of Integrated Marketing Communication (IMC) for Small and Medium Enterprise (SME) Logistics Service Provider (LSP) form Web-Based Application Perspective
Senny Handayani Suarsa (a), Ratih Hurriyati (b), Saepudin Nirwan (c), Muhammad Meki Munawar (d)
(a) Student of Management Science Doctoral Program, Universitas Pendidikan Indonesia, Bandung, Indonesia.
Business Management, Politeknik Pos Indonesia, Bandung, Indonesia.
Jl. Sariasih No.54 Bandung 4015
*sennyhandayani[at]poltekpos.ac.id
(b) Universitas Pendidikan Indonesia, Bandung, Indonesia
(c) Informatic Engineering, Politeknik Pos Indonesia, Bandung, Indonesia.
(d) Management, STIE Dr. KHEZ Muttaqien, Purwakarta, Indonesia.
Abstract
Keywords: Integrated Marketing Communication (IMC), Small and Medium Enterprise (SME), Logistics Service Provider (LSP), Website Analysis and Design.
Topic: Marketing Management
Link: https://ifory.id/abstract/DnJAPvxGkWzm
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
Plain Format | Corresponding Author (Senny Handayani Suarsa)
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