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A Smart City concept is recognized as one of the effective ways to overcome the complexity of urban problems. With the development of digital and information technology, including the utilization of big data and internet, Smart City is considered capable of overcoming social, economic and environmental issues more accurately and efficiently, resulting in a better quality of life. Indonesia government has launched several programs to encourage Smart City implementation as one of sustainable urban planning. In its implementation, the concept of Smart Cities requires involvement and connection between the components of technology, government, and society. Smart City must be inhabited by city residents who are socially engaged with technology and always participate in public activities. Smart People become an important element which support social and human capital. Unfortunately, some cities still has problems with community in city corners who still not technologically literate. To fill this problem gap, we propose a gamification model based on mobile application that can digitally engage and motivate people towards success Smart City. This innovation will not only give benefits for growing Smart People, but also Smart Economy. Our experimental results may be used by government as a guideline in the development of sustainable cities in Indonesia.