The Impact of Brand Equity and Customer Satisfaction on Bank Customer Loyalty
Fariz Achmad Fauzan (a*), Heny Hendrayati (b)
a) Sekolah Pascasarjana, Universitas Pendidikan Indonesia
Jl. DR. Setiabudi No.229, Isola, Kec. Sukasari, Kota Bandung, Jawa Barat 40154
*farizachmadfauzan[at]gmail.com
b) Sekolah Pascasarjana, Fakultas Manajemen, Universitas Pendidikan Indonesia
Abstract
Keywords: Brand Equity, Customer Satisfaction, Loyalty, Bank.
Topic: Marketing Management
Link: https://ifory.id/abstract/DxAhHwqNdagv
Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)
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