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The concept of developing tourism in the region must be based on sustainable development that is supported ecologically, economically, and ethically also socially fair to the community to develop the quality of life by regulating the supply, development, utilization, and maintenance of resources in a sustainable manner. This research is a qualitative exploratory study that emphasizes aspects of enrichment in the field as research strength to create a model. The results of this research are in the form of policy recommendations as outlined in the new model. The Pentacyclus Concept model consists of three areas, namely the Penta Helix Area; Green Tourism Marketing Area; and the Strategic Sustainable Development Environment with indicators of success involving Penta helix elements, namely: Academic as a concept, Business as an Enabler, Government as a regulator, Community as an accelerator and finally the media as a promoter. This model is expected to be applied as a sustainable tourism development planning model that is not only in space local scope but can be applied in the national scope, especially in some green tourism destinations in Indonesia.