Indonesia Conference Directory

<< Back

Drivers of green product adoption: Green Perceived Quality, Green Satisfaction and Green Trust
Arry Widodo(a*), Rennyta Yusiana(b)

Department of Business Administration, Faculty of Communication and Business, Telkom University


This study discusses green which is perceived to be quality in green trust and the role of mediation through green satisfaction. Research carried out on gunny sack consumers who are creative industries in fashion. Furthermore, this study tries to publish literature on green marketing and marketing upwards. This study uses SmartPLS 3.2.7 modeling to conduct empirical studies. The results show that the perception of green quality affects the negative green trust. In addition, this paper proves that the perceived quality of green is influenced by green satisfaction and green satisfaction that positively influences green trust. Therefore, the perceived quality of green and green satisfaction in increasing green trust greatly helps consumers in buying green products, with support from other consumers that can be a stimulus in the use of green products.

Keywords: Green Perceived Qualitu, Green Satisfaction, Green Trust

Topic: Green Business


Conference: The 4th Global Conference on Business, Management and Entrepreneurship (GCBME 2019)

Plain Format | Corresponding Author (Arry Widodo)

Featured Events

<< Swipe >>
<< Swipe >>

Embed Logo

If your conference is listed in our system, please put our logo somewhere in your website. Simply copy-paste the HTML code below to your website (ask your web admin):

<a target="_blank" href=""><img src="" title="Ifory - Indonesia Conference Directory" width="150" height="" border="0"></a>

Site Stats