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In the midst of competition for childrens vitamin products in the Indonesian market, there are around 15 products from various manufacturers in circulation. Each producer competes to promote their products to be known to the public by conveying diverse information and ways of communicating to consumers. Various communication strategies are used to bring up a variety of creative language styles. On this basis the authors make research that seeks to know what language styles are used by ad creators in making the product a positioning. The purpose of this study is to analyze and describe the language style of each of the different childrens vitamin products. The theory used is the positioning theory developed by Philip Kotler and Da-vid A. Aaker while the STP (Segmentation, Targeting, and Positioning) analysis was used and for the research method, qualitative methods were used with descriptive descriptions. The results of preliminary observations, found in every promotional activity for childrens vita-min advertisements, always appear different language styles and are closely related to the benefits that exist in each product so that it raises a strong positioning in every vitamin product for children that is widely circulating in the Indonesian market.