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Abstract Micro, Small and Medium Enterprises (MSMEs) are the largest segment of national economic actors and play an important role for the community as one of the solutions to the economic crisis. This study aims to determine the role of competitive advantage variables in mediating the effect of market orientation on marketing performance, studies on MSMEs engaged in food and beverage business in Cilegon. The method of data collection is done by observation, interviews, and questionnaires. Data processing and analysis techniques use the SEM method with the smartPLS software version 2.0.m3. While the sampling technique using purposive sampling method, which is choosing MSMEs restaurants, catering, food industry and beverage traders and other culinary in Cilegon with a total sample of 96 respondents. The results of data analysis show that competitive advantage is able to mediate the influence of market orientation on marketing performance. The managerial implications of this study are culinary MSMEs in Cilegon City, which should more focus on strengthening competitive advantage in both products and services.