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Millennials tends to use social media as the source of information for their travelling decision making. The study aims to identify the factors that influence travel planning on millennials using the elaboration likelihood approach. The samples that the author uses are Indonesian Millennials that actively using social media and have been using social media to plan a travel experience. This research is using Structural Equation Modeling (SEM) to process the data. The result showing that during the initial process of planning, the peripheral route which consists of source credibility and social media reputation plays a huge role. Meanwhile during the later process of planning the central route is the main route that influences the users when they start to dig in more information and getting more interested in the information they searched for. This concludes that during the buying decision process, the later route plays a huge role, but the initial route plays a significant role to pull the attention of a potential customer before they decide which products or services that they like to focus on.